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The popular retailer, Urban Outfitters, has found itself at the heart of controversy again, this time due to “inner thigh gap” (ITG) or “thigh gap.” The trouble stems from an ad that shows a model with “unhealthy” thigh gap, according to the U.K.'s Advertising Standards Authority (ASA).

Though Urban Outfitters removed the ad in question from its website, the company disagreed with those protesting the ad and the government agency that forced it to remove it. The company argued that the model was healthy and it did nothing wrong by using a skinny model. Urban Outfitters argued that such is the industry standard, particularly with underwear.

This is hardly the first time the “thigh gap” issue has been noted in their ad campaigns.

“Thigh gap” isn't their only controversy, either. Along with “too skinny” models, they have also featured a t-shirt, worn by a very skinny model, that reads “Eat Less”.

Britain has been particularly vigilant about girls' body images. In November, Topshop came under fire for its “too skinny” mannequins.

Some believe the fashion industry promotes an unhealthy body image to girls and this vigilance is a positive response to that. Others believe it is akin to the “body shaming” the overweight and obese experience.

What do you think? Should clothes be pictured on more realistic body types, or should the “artistic license” of advertisers be given more weight? No pun intended.