Warning: Article contains foul language.
The proprietors of a coffee shop in south London had to know they would be courting controversy when they changed the name of their establishment from Bermondsey Street Coffee to this:
And sure enough, the backlash came calling earlier this month in the form of a letter from the attorneys who represent the building's owners:
The letter read, in part:
“We are instructed that you have either erected or allowed your sub-tenant to erect an offensive sign on the exterior of the building...”
The shopkeepers were given a deadline of Tuesday afternoon to remove the sign. So, they did:
And here's what they replaced it with:
According to Mashable, the owners said:
“[The lawyers] will no doubt not be happy their authority is being questioned. Legally, now the word f*ck has been censored, there is little they can do.”
As far as whether the sign is against the law, Ward Councillor Damian O'Brien stated:
“The police don’t feel that there’s enough evidence to proceed. If the word had started with a C, that would have been an entirely different case altogether.”
The coffee shop has reportedly experienced a surge of free publicity as a result of the controversy.