A Moroccan TV show is in hot water after demonstrating how women with domestic abuse injuries can cover them up with makeup.

According to Mashable, makeup artist Lilia Mouline appeared on the show “Sabahiyat” Wednesday, giving tips on how to “camouflage traces of violence.”

In a portion of the 10-minute segment, Mouline transformed a woman who appeared to have fake bruises on her face, turning her face from this:

Image Credit: Screenshot/Twitter
Screenshot/Twitter

To this:

Image Credit: Screenshot/Twitter
Screenshot/Twitter

The host said she was hopeful the tips would help women “carry on with their daily lives” in the wake of domestic violence.

As the Guardian reports, the segment aired just two days before the International Day for the Elimination of Violence Against Women.

Suffice to say, the makeup demonstration didn't sit well with men and women alike.

Ringailė Bulatović-Schumer argued it was the most “tone deaf” thing she'd ever seen online:

“...which in 2016 is saying a lot. The stupid — it hurts.”

Umm Ali Khadijah, a Muslim woman, also had a fiery response:

“I'm a Muslim woman and it would not be pretty if anyone lays their hands on me and my children. No amount of make up in this world will cover up what I will do to them. Cowards! This is why women needs to be empowered, have education & support of their family!”

Even men chimed in.

Atanu Banerjee wrote:

“Dumbest thing to ever hit the screen. You want women to hide the atrocities they have been bestowed upon with instead of creating laws to punish the guilty and prohibiting such brutalities in the name of marriage and family.”

The 2M channel, which aired the program, has since apologized on its Facebook page.

It reads, in part:

“The management believes that this section is completely inappropriate and has an editorial error of judgement in view of the sensitivity and the gravity of the subject of violence against women.”

2M has also removed the video clip from its website.

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