Ahead of the holiday shopping rush on Black Friday, a California gun shop turned heads with a billboard featuring Kris Kringle armed with an AR-15 rifle.

CBS 13 in Sacramento referred to the sign as “controversial,” asking local parents what they thought of the advertisement.

While mother of two Teave Demareic called the billboard “unsettling,” and Jim Lennon thought it “wasn't too good for the kids,” it appears Ammo Depot owner Brandon Lungren disagreed.

Lungren told CBS 13 he's heard nothing but positive feedback from customers:

“The firearm’s not evil and neither is Santa Claus. When my kids see a firearm or an AR-15, they see something that we do very, very often as a family.”

Countless other parents concurred with Lungren on Facebook, explaining how the media was quick to paint the billboard as “controversial” when most people had no problem with it.

Angelina Ramirez joked:

“Did they have to retreat to their safe spaces after seeing the billboard?”

Jennifer Skneb Richards told CBS to put on their “big girl and boy britches” and move on:

“So over it. Everything is offensive to someone...”

Even self-proclaimed liberal Jason Miller didn't see what the big hoopla was all about:

"I'm as liberal as it gets, but come on people, it's not that big of a deal. It's just a silly ad, and last time I checked we have a 2nd Amendment...

If you don't like guns, don't buy one. It doesn't advertising killing people. Chill out."

Lungren told Fox 40 News it's a “shame” that people are quick to paint firearms as “evil.” He explained how his children were raised around guns and see them as a symbol of family time:

“We have a lot of fun. We go shooting together. And it's a pastime and a hobby for my family. My kids also see it as a tool to be able to protect our family if the need ever arises.”

November 25th marked the Ammo Depot's biggest Black Friday sale to date.

Across America, people flocked to gun stores for the big holiday sales day in record numbers, largely due to huge discounts and their approval of the Second Amendment.

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