The Minnesota-based company, MyPillow, recently faced backlash for claiming that MyPillow would give you the “the best sleep of your life" by curing sleep issues not just limited to snoring, but issues such as TMJ, insomnia, snoring, fibromyalgia, and Restless Leg Syndrome without sufficient proof to back the statements up.
Now, MyPillow is under fire again— this time for its advertising.
As WLTX reports, the Better Business Bureau just gave MyPillow a 'F' for its advertising practices and numerous complaints filed by customers.
The main grievance cited by the BBB is MyPillow's “Buy One, Get One Free” offer that's available in many forms with the use of different promotional codes.
Under the rules of the BBB, promotional offers must last for a limited time, otherwise the price is effectively the “promotional” price and is deceptive to advertise to the customer that they are getting a better deal than usual.
The official report on BBB.org explains the matter further:
"On August 23, 2016, BBB contacted MyPillow regarding their ongoing Buy-One Get-One Free offer advertised nationally and on their website. Specifically, BBB noted the offer while advertised in limited locations, with promotional codes specific to the advertising, consumers were able to find the promotional codes easily on the internet or if consumers called the business, they were also able to purchase the pillows at the Buy-One Get-One Free pricing. BBB also expressed concerns about advertising which did not clearly disclose the differences between the pillows sold in stores (the 'classic' pillow) and the pillows sold online (the 'premium' pillow).
The report concedes that MyPillow did respond to their concerns, making changes to the “classic” and “premium” pillow labeling, but refused to discontinue the “Buy One-one Get-One Free” offer until the end of 2016.
It's four days into 2017 and the offer is still up on MyPillow.com:
The company founder and CEO of MyPillow, Mike Lindell, responded in a statement:
"MyPillow was built on our dedication to our customers' satisfaction. We run sales and specials for our customers, so that we can give as many people as possible the chance to have a great night’s sleep. Naturally, I am terribly disappointed by the BBB's decision. When I started MyPillow more than 11 years ago, I handled each and every customer call personally. To this day, I train all of our customer service representatives with one thing in mind, we take care of our customers because we owe them our success.
Lindell adds, “We have sold more than 25 million MyPillows, but we will continue to treat each and every customer like they are our only one. From myself and our 1,500 employees, we want to thank our loyal customers.”