Hyundai’s Super Bowl ad didn’t run until after the final whistle had blown, but it was arguably the most powerful one of the entire night.
The advertisement was made for American soldiers who were unable to be home for the Super Bowl. The minute and a half video captures the true meaning of service members’ sacrifice.
But there’s a special surprise at the end:
— Hyundai USA (@Hyundai) February 6, 2017
Amazingly, the ad used real moments from the big game, meaning it was capturing and editing footage for the very expensive Super Bowl spot while the New England Patriots and Atlanta Falcons were still battling for the NFL championship.
More importantly, Hyundai made it possible for American soldiers to watch the Super Bowl with the ones they love the most — and that’s better than any multimillion dollar, action-packed spot could ever deliver.
And the result was amazing.