It's been a tough year for Ivanka Trump thus far. After relocating to Washington, D.C., to better serve as an unofficial adviser to her father, President Donald Trump, the working mother of three has faced hit after hit with stores like Nordstrom and Neiman Marcus dropping her products.
Two weeks ago, Nordstrom announced its indefinite pause on further purchasing Ivanka Trump's brand for the upcoming season, citing the products' failure to sell, rather than political motivation:
“We've said all along we make buying decisions based on performance. In this case, based on the brand’s performance, we’ve decided not to buy it for this season.”
Shortly following Nordstrom, Neiman Marcus removed most every Ivanka Trump product from its stores, leaving what remained on its website significantly reduced in price.
In 2015, Macy's halted the sale of Trump's dress shirts after he called Mexican immigrants “rapists” and “killers.” But Macy's CEO Terry Lundgren told CNBC that it was solely due to the store's decision of “not carrying any product from any candidate, ever.”
He also specified:
“If Hillary Clinton had a handbag collection we won't carry that, either.”
But it's clear that many other department stores are now facing pressure to part ways with Ivanka's products, as well.
The pressure comes from a movement called “#GrabYourWallet,” where shoppers boycott any products that are affiliated with President Trump, the First Family, and any of his donors. Following Nordstrom's drop of Ivanka Trump products, #GrabYourWallet's co-founder, Shannon Coulter, tweeted out a victory message to those who participated alongside her:
Then, on February 14, a group of women filmed themselves storming into Nordstrom and cancelling their accounts in order to spend money at establishments that still carry Ivanka Trump's products like Dillard's:
The video quickly began to spread to thousands of Americans, many of whom shared their sentiment:
And now, as of Saturday, two of Ivanka Trump's perfumes sold on Amazon have risen to the top of the sales charts on the online retail site:
An unprecedented war of sorts has begun in the world of retail, involving both stores which offer Trump products and those that don't. Comments under the perfumes read as undoubtedly politically-motivated:
This opposing the 100+ establishments — including all Trump hotels and golf courses, boycotted by the #GrabYourWallet movement — raises a very unusual issue for businesses.
Although there isn't enough information available on how many people are participating in the #GrabYourWallet boycott, it's clear that its impact cannot be ignored by most companies:
An official boycott movement for the opposite of #GrabYourWallet, i.e. boycotting stores that have dropped Trump products, has not yet been launched.
However, considering the online presence of divisiveness and dissatisfaction for businesses who make any move on Trump products — whether in support or out of decline in sales– stores might need to begin drawing up new strategies to deal with the very real impact of political shopping.