In spite of the significant amount of advance news coverage of the Alex Jones interview on this week's edition of “Sunday Night with Megyn Kelly” on NBC, the show was not a success with viewers.
“Sunday Night” averaged 3.5 million viewers, down from 6.5 million for the debut episode, which featured Kelly's interview with Russian President Vladimir Putin.
The Jones interview was seen by significantly fewer people than CBS's “60 Minutes,” which airs directly opposite the NBC show and drew 5.3 million viewers. In the 18- to 49-year-old demographic, the one most coveted by advertisers, both “60 Minutes” and even a rerun of “America's Funniest Home Videos” beat NBC by 40%.
In the Hartford/New Haven media market, which serves Newtown, Connecticut, the show was preempted as an expression of sensitivity to the families of victims of the Sandy Hook Elementary School shooting. One of the interview topics was Jones' claims that the shooting was a “false flag” to push new gun control laws.
Just how much of a dent the preemption made in the viewership is not yet known as of this writing.
In the 18-49 demographic, “Sunday Night” drew a 0.5 rating (percentage of American homes with televisions and a 3.0 share (percentage of televisions in use as the show was airing). It performed best with older adults, doing a 7.0 share in the adults 50+ demographic.