That old tradition of stopping to pick up a heads-up penny has lost some of its luster in the digital age.
One bank, however, is trying to bring that custom back in a big way — and is even offering the chance to win $1,000 to those who find the “lucky” ones.
As WXYZ-TV notes, it’s all part of Ally Bank’s “Lucky Penny” program:
— Ally (@Ally) October 18, 2016
As Ally announced on Wednesday, they’ve hidden 100 “Ally Lucky Pennies” in 10 cities across the U.S.:
- Austin, Texas
- Charlotte, N.C.
- Los Angeles
- New York City
- San Diego
- Washington, D.C
If you’re lucky enough to live in one of these cities, Ally is dropping hints about where to find them through social media:
These fake pennies are the same copper color as their genuine counterparts, but there are few very notable differences.
While they’re slightly larger than real pennies, it’s the imprints on the front and back that really stand out.
On the front is printed Ally Bank’s logo:
— WTOP (@WTOP) October 19, 2016
While on the back is a reminder of the coin’s value, along with the words “Lucky You”:
— Caroline Hudson (@CBJHudson) October 19, 2016
Most importantly, perhaps, is that if you’re lucky enough — or clever enough — to find one, you could earn $1,000 by entering the penny’s code at AllyLuckyPenny.com.
— Ally (@Ally) October 20, 2016
As Ally’s Chief Marketing Officer Andrea Riley explained, though, the campaign’s goal is about more than the search:
“Ally’s Lucky Penny initiative is a great example of how we Do It Right for consumers by inviting them to be a part of the search, thus raising awareness and creating opportunities for new conversations about money.
We hope that people will have fun searching for Ally Lucky Pennies in their cities and that the campaign will inspire people to look at money in a different way.”
The pennies can be redeemed online through the end of the year.
So, if you find yourself in one of these ten cities over the next few months, it just might be worth making some time for a scavenger hunt.