DQ
Screenshot/CBS58

A Wisconsin Dairy Queen franchise owner is back on his heels after the sign on the front door of his restaurant was “found offensive” by a woman who lives clear across the country.

CBS 58 reports that Kevin Scheunemann has posted this sign on his restaurant's door for the past four years, and the complaint over it is — at the very least — ironic:

Screenshot/CBS 58

The sign reads:

This Restaurant is Politically Incorrect.

We have been known to say Merry Christmas, Happy Easter, God Bless America. We salute and honor the flag, give thanks to our Troops, Police Offices and Firefighters. Give thanks for the USA and give free sundaes to Veterans on Veterans Day.

If this offends you, you are welcome to contact the owner [...] and arrange a designated “snowflake safe space” a minimum 24 hours in advance.

In God We Trust.

The woman who complained, Ashley Coleman of Oregon, contacted the corporate offices of Dairy Queen via the company's Facebook page. The original post appears to have been scrubbed on the corporate Facebook page but was captured by CBS 58:

Screenshot/CBS 58

The woman wrote a complaint next to a photo of the sign:

I find this extremely offensive. Posted on the front door of the Kewaskum, WI DQ. Please speak with the franchise owner.

It appears to have been geo tagged.

CBS 58 reports that thousands of people have responded to and shared the complaint.

The local franchise Facebook page has been inundated with low ‘reviews’:

Dairy Queen (Kewaskum, WI)/Facebook

But lots more people are giving Scheunemann an atta boy, among them a state representative:

Kevin Scheunemann/Facebook

Rep. Jesse Kremer wrote:

Thank you CBS 58 and a friendly Oregon visitor for making our hometown Dairy Queen in Kewaskum the latest Wisconsin tourist attraction!

Happy to see that the owner has not backed down from his 1st amendment right to Free Expression!

(FYI this sign has been on the door for four years!)

He tagged it with two hashtags: #WITourism and #WICampusFreeSpeech.

State Sen. Duey Stroebel wrote on his Facebook page:

Senator Duey Stroebel/Facebook

The state senator wrote:

Kevin at Kewaskum Dairy Queen dares to stand up for faith and veterans at his business, yet offended snowflakes are creating a blizzard.

Mary Lou McDevitt “reviewed” Dairy Queen:

She said, in part, that:

... next time I'm in Wisconsin I'll be sure to stop by to give my heartfelt thanks to the gentleman Mr. Scheunemann for putting up a sign that allows his safe and others who have the right to say Merry Christmas, God Bless American and any other positive greeting.

But the Dairy Queen corporate office issued a statement taking issue with the franchise owner, CBS 58 reported:

American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages in their locations or on their external reader boards. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or any of our other independent franchise owners. We expect our franchisees and employees to treat every person who walks through our doors with the utmost dignity and respect. Nothing less is acceptable.

Independent Journal Review reached out to the owner of the franchise and others involved in the story to find out additional details, but none was available to comment before publication.

It's unclear whether the franchise owner has been asked to give the person making the original complaint a “designated snowflake safe space” as advertised.

The Kewaskum franchise may need a few more employees to handle the demand from all the people on Facebook promising to flock to the store in support.

Watch CBS 58's story below.

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