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Fed up with “unpatriotic” national anthem protests, the CEO of Hardwick Clothes and payday lending chain Check Into Cash says he is done advertising during NFL football games and sponsoring wardrobe options for NBC’s on-air talent during NFL broadcasts.

Allan Jones said in a statement his companies “will not condone unpatriotic behavior,” according to the Chattanooga Times Free Press.

The Times Free Press reported Jones directed his media buyer, the Tombras Group, to pull any of his companies’ commercials from NFL games “for the entire season.”

“For the 29 states we operate in, this isn't much to them, but it's a lot to us,” Jones said, according to the report. “The Tombras Group is our ad agency in Knoxville and our national media buyer for both TV and radio (for Check Into Cash) and don't look for Hardwick on the NFL either.”

Jones is an outspoken supporter of President Donald Trump, who said Tuesday he is “ashamed” of what’s going on in the NFL.

Trump ignited controversy when he urged NFL owners to fire players who refused to stand during the national anthem. In response, hundreds of players took a knee, sat or locked arms before games over the weekend.