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Dallas Cowboys owner Jerry Jones made headlines when he kneeled with his team before a “Monday Night Football” game in September during a rush of anthem protests that gripped the NFL. Teams chose to protest in their own way in reaction to remarks made by President Donald Trump calling for anthem kneelers to be punished. Some teams stood, some kneeled, some sat out entirely.

Now, however, it seems Jones has changed his tune entirely.

Jones has come down hard on anthem kneelers, stating unequivocally that “disrespecting the flag” will not be tolerated. According to an interview with the Dallas Morning News, anthem protests will not be tolerated. Jones also had this to say on the various hot-button topics of the day:

On kneeling for the anthem:

“If there is anything disrespecting the flag, then we will not play. Period. We're going to respect the flag and I'm going to create the perception of it. And we have. We cannot in the NFL, in any way, give the implication that we tolerate disrespecting the flag.”

On raising their fists for the anthem: 

"Yeah, I don't know about that, but if there is anything that is disrespectful to the flag then we will not play. You understand? If we are disrespecting the flag, then we won't play. Period. Period. We're going to respect the flag. And we have. I'm not aware, and wouldn't know what you're talking about. I'm not aware of that. If you say you saw it, you saw it. But we as a team are very much on the page together. We've made our expression that we're together.

I'm very supportive of the team but under no circumstances — under no circumstances — will the Dallas Cowboys, I don't care what happens, under no circumstances as an organization or as coaches and players, not support and stand and recognize and honor the flag. Period."

On Vice President Mike Pence walking out of an NFL game after the anthem was disrespected:

“I'm saying our vice president, if in his opinion, there's disrespect of the flag then he should express himself however he wants to say. He's got rights, too. He felt that not standing for the flag is disrespectful. I do, too. The league in my mind should absolutely take the rules we've got on the books and make sure that we do not give the perception that we're disrespecting the flag.”

Matthew Stockman/Getty Images

On giving direct requests to his players:

“I haven't given any and don't have communication publicly about what I'm doing with the players. But I have a long record of supporting Dallas Cowboy players and so that has been multifaceted for almost 30 years. So I will continue to support our players. What I will not support is not standing for the flag.”

Jones has received backlash for the blunt position on the issue. He has even been called a “slave master” by an ESPN commentator.

However, according to reports by some players on the Cowboys, Jones's requests do not just stop at standing for the anthem. Activist Shaun King spoke with a number of current Cowboys players and said they have been told “how they hold their hands, their helmet, etc. during the anthem. Even where they should be looking.”

King added that no player wants to “test” Jones on these policies:

Matthew Stockman/Getty Images

The NFL as a whole has been bulking up on anthem policies. In a letter written to league owners this week, commissioner Roger Goodell stated:

Like many of our fans, we believe that everyone should stand for the National Anthem. It is an important moment in our game. We want to honor our flag and our country, and our fans expect that of us.

It should get interesting.

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