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Note: This article contains coarse language that may offend some readers.

On Tuesday, NBC News reporter Katy Tur released her big 2016 campaign book, “Unbelievable,” coincidentally the same day that Hillary Clinton's “What Happened” hit shelves and e-readers. Tur was Trump's absolute favorite media punching bag, and an anecdote from the book could help explain why.

In the book, Tur reveals that Trump forced an unwanted kiss on her just before a November 11, 2015, appearance on Morning Joe. The details are pretty gross (emphasis added):

Trump arrives. Word spreads. I take a few steps toward the entrance and see Trump’s private security detail, coming in just ahead of him. Despite my desire to avoid any interaction, I walk toward the front doors and spot Trump—who shifts his path ever so slightly so he’s walking straight toward me—barreling, really. Suddenly he is so close I can smell what he had for breakfast. And then, before I know what’s happening, his hands are on my shoulders and his lips are on my cheek. My eyes widen. My body freezes. My heart stops.

Tur adds that after Trump let go of her and continued on to the set, he seemed “very proud of himself,” but that she was “mortified.” The reasons, aside from the smell, are obvious:

F**k. I hope the cameras didn’t see that. My bosses are never going to take me seriously. I didn’t have time to duck!

The cameras didn't pick up the kiss, but Trump was, indeed, proud enough of his maneuver to brag about it on air:

“Katy Tur, what happened? She was so great. I just saw her back there and I gave her a big kiss.”

In the book, Tur recounts the humiliating, and intended, reaction. “A middle-aged man in the crowd is laughing openmouthed,” she writes, adding “As the student at the next table picks up her jaw, she looks around the room and finds me. Her eyes are wide. She has the same uncomfortable smile as Mika.”

Just prior to that section in the book, Tur also recounts a married senior Trump staffer making pretty clear advances on her. If her displeasure at Trump's kiss was as obvious as it sounds, and/or if Tur's unwillingness to play around got back to Trump, it could go a long way in explaining why she became his favorite target. Or maybe being a woman was enough.

You can watch the nice things Tur said about Trump, just prior to his assault on her dignity, below via MSNBC.

Please note: This is a commentary piece. The views and opinions expressed within it are those of the author only and do not necessarily reflect the editorial opinion of IJR.