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Just when you thought it was safe to finally declare the whole Kim Kardashian trend to be passe, along comes this mind-boggling bit of financial news.

Glu Mobile, a maker of digital apps and online games, announced a record-breaking third quarter today. And why did this previously-unknown company rake in so much dough last quarter? Because of its wildly-popular Kim Kardashian-themed mobile game.

Image credit: Daily Mail
Daily Mail

 

“Kim Kardashian: Hollywood,” a free download which lets players buy virtual goodies, has generated $43.3 million in sales since its launch on June 27.

No, that's not a misprint. $43.3 million. That's more in sales than all but 17 movies generated during the same time period. If Kim were an athlete, that total would almost put her among the top ten annual earners.

Some other jaw-dropping numbers: “Kim Kardashian: Hollywood” has been downloaded more than 22.8 million times. And users have spent a combined 5.7 billion minutes (which comes out to more than 11,400 years) playing the game itself.

If you're living paycheck to paycheck, you may be doing something like this right now...

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