The cable news ratings are in - and networks not named Fox News are struggling mightily. Even Fox has taken a hit, though it still leads the pack by a considerable margin.
Politico reported that MSNBC had its worst day “in nearly a decade” on Tuesday, as the network's ratings continue to implode:
“The liberal cable news network drew an average of 55,000 viewers in the all-important 25- to 54-year-old demo on Tuesday, its lowest full-day rating since July 2005...That low reflects a more general decline in recent years. In January, MSNBC's daytime ratings for January were down 20 percent in total and 37 percent in the demo when compared to the previous year. In prime time, total viewership was down 23 percent, while the demo dropped by 39 percent.”
This has caused some to speculate that major changes are about to be made. Potentially on the chopping block? Ronan Farrow's show, which has been a ratings disaster.
According to Mediaite, even MSNBC's most highly rated show has been hit:
“Despite being MSNBC’s highest-rated hour, The Rachel Maddow Show at 9 p.m. still hit all-time lows since its 2008 debut with 843K total viewers (down 2% compared to 2013) and 196K viewers in the demo (down 18%). Those drops were nothing compared to Morning Joe, which had its lowest-rated full year on record with 347K total viewers (down 15%) and just 100K viewers in the demo (down 26%).”
While MSNBC has continued to hog the ratings woes spotlight, CNN is suffering as well. According to Bloomberg News, since late 2008, when CNN hit a ratings high of 1.6 million average viewers, it has steadily declined, hitting a low of 573,000 average viewers by mid-2014.
Fox continues to dominate, although it has declined from its peak of 2.6 million average viewers during the McCain/Obama election.
During 2014, Fox averaged 1.7 million viewers in prime time.