With the tag line “All women are unique,” Pandora created an ad celebrating the magical bond between a mother and her child.
It starts by lining up a group of moms:
Each child, in turn, is blindfolded and tasked with identifying his or her mother just by touch, smell and instinct:
The camera shows the look of nervous anticipation on each of the mother's faces. Will her own child know her?
In each case, the child touches, smells and instinctively searches his or her way through the line-up until “Mom” is found.
The incredible results of each child finding his or her own mother among all the women there highlights the amazing bond that is formed between a mother and her child.
It is one more beautiful illustration of how each woman is unique and special to the ones who love her.