lady face

They say that a picture is worth 1,000 words, so that must mean image-based advertisements are worth a little bit more than that, depending on the length of the ad copy.

Advertising can make people accustomed to seeing products and women in a different way than the usual social context. Here is one example:

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Buzzfeed/ Hunky Dorys

One artist, Hank Willis Thomas, has stripped advertisements of their core messaging, “unbranding” them until only the image remains. He turned his eye toward ads that feature women, in contrast to his similar work in 2008, which featured minorities.

The results, which are on display until May 23rd in New York City, are said to be eye-opening...

Here are some examples:

Image Credit: Twitter / @Alegriatuit
Twitter / @Alegriatuit

Here is another:

Twitter / @wmag

Another wordless advertisement:

Twitter / @wmag

The images derive from ads culled within the last 100 years. Hank Willis Thomas discussed the project with the BBC:

“By digitally removing all of the verbose and the copy you start to see other messages, other stories that are being told," he said.

He discussed the exhibit further with Art News:

“No one’s identity can be summed up by two things like skin color and gender,” the artist said. “But what happens when you do advertising or marketing, you have to do just that: age, gender, skin color, and/or geographical location.

Basically what advertising is fueled by is prejudice.”

Image Credit: Twitter / @aorcsik
Twitter / @aorcsik

BuzzFeed tested this theory earlier in the week by posting a quiz that tasked readers to guess what product an ad was for, after the words had been removed.

They focused on newer images, like the one below by clothing company American Apparel:

Image Credit: Buzzfeed
Buzzfeed

Here is another. This one is, inexplicably, for Czech car company Škoda Auto:

Image Credit: Buzzfeed
Buzzfeed

Finally, we have an advertisement for Sony's PlayStation Vita:

Image Credit: Buzzfeed
Buzzfeed

The tagline? “Touch both sides for added enjoyment.”

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