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Warning: Article contains foul language.

The proprietors of a coffee shop in south London had to know they would be courting controversy when they changed the name of their establishment from Bermondsey Street Coffee to this:

Image credit: Screenshot/Twitter

And sure enough, the backlash came calling earlier this month in the form of a letter from the attorneys who represent the building's owners:

The letter read, in part:

“We are instructed that you have either erected or allowed your sub-tenant to erect an offensive sign on the exterior of the building...”

The shopkeepers were given a deadline of Tuesday afternoon to remove the sign. So, they did:

And here's what they replaced it with:

According to Mashable, the owners said:

“[The lawyers] will no doubt not be happy their authority is being questioned. Legally, now the word f*ck has been censored, there is little they can do.”

As far as whether the sign is against the law, Ward Councillor Damian O'Brien stated:

“The police don’t feel that there’s enough evidence to proceed. If the word had started with a C, that would have been an entirely different case altogether.”

The coffee shop has reportedly experienced a surge of free publicity as a result of the controversy.

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