Note: this article contains coarse language that may offend some readers.
In recent years, Uber has swept the nation like wildfire, putting taxi cab companies out of business left and right.
However, while Uber has become a widespread form of transportation for civilians, including businessmen and business women, to get from point A to point B in metropolises like New York City, the company finds itself under fire after a video surfaced featuring the CEO brutally insulting one of his own drivers.
A few minutes into their ride, Kamel, who was knowingly giving his boss a ride, brought up the fact that recent changes at the company made it more difficult for “black car” drivers to make money.
Kalanick can be seen suddenly lashing out at the driver, telling Kamel that he doesn't take responsibility for himself and just wants to blame everything on everyone else.
You can watch for yourself:
“You changed the whole business. You dropped the prices.”
“Yes, you did.”
Kalanick then starts to get upset with Kamel saying:
“We started with $20.”
Once again Kalanick says:
“We started with $20. How much is the mile now, $2.75?”
It's here that Kalanick gets ready to blow up at Kamel:
“You know what? [...] Some people don't like to take responsibility for their own sh*t. They blame everything in their life on somebody else. Good luck!”
To which Kamel responds:
“Good luck to you, but I know you're not going to go far.”
Since the video surfaced, Kalanick has received a slew of criticism.
In fact, some people were so offended by his actions that they've vowed to delete their Uber accounts altogether.
The hashtag #DeleteUber is trending:
Since all the backlash, Kalanick has issued an apology for his actions via email to Uber staff:
“To say that I am ashamed is an extreme understatement [... I must fundamentally change as a leader and grow up.”
“This is the first time I've been willing to admit that I need leadership help and I intend to get it.”
This incident is one of many in recent months where Uber has found itself struggling to make customers happy.
In February, over 200,000 users deleted the app after the company hiked its prices during an anti-Trump protest after the president issued a travel ban.
Not to mention Uber has faced numerous sexual assault allegations against its drivers, which critics argue the company isn't doing enough to prevent.
Last, but definitely not least, Uber is being sued by Google's self-driving car division, stating that one of its former engineers wrongfully downloaded 14,000 files before leaving to start his own company, which Uber eventually acquired.
Could this be the beginning of the end for Uber? If so, Lyft will be eagerly waiting in the wings...
You can watch the full video of Kalanick and the driver's interaction via Bloomberg.