Khloe and Kylie

Donna Ward/Getty Images

In fashion it's not entirely uncommon for different brands to sell similar designs. However, two brands are accusing Khloe and Kylie Kardashian of being a little too similar.

On June 1, Khloe's fashion brand Good American posted a campaign video on Instagram. Along with shirts, jackets, and jeans, the video featured an upcoming line of bedazzled bodysuits.


While the video received praise from excited fans on Instagram, one designer wasn't pleased.

Destiney Bleu, a designer to stars like Beyoncé, Serena Williams, and Lady Gaga, retweeted the video and commented that Kardashian copied the design after she had custom pieces made:

In response, Good American posted various photos of female icons like Cher and Britney Spears wearing bedazzled bodysuits to show she doesn't have a monopoly on the design and also served Bleu with a cease and desist letter.

People reported that the letter cited defamation of character and demanded that she refrain from making “false statements,” and issue an “appropriate corrective statement.”

In round three of the bedazzled battle, Huffington Post reported Bleu's lawyers sent a letter in response that claimed, “Destiney will not surrender to your bullying.”

It noted that even if the designs weren't copied, to claim defamation they'd need to prove she knew the claims were false when she made them:

💎 #dbleudazzled

A post shared by d.bleu.dazzled® (@dbleudazzled) on

Her lawyers also attached a 27-page document filled with receipts of the transaction and a detailed timeline of their correspondence to her lawyers to disprove the claim that Kardashian had “never heard” her name or “saw her samples.”

Huffington Post noted that Bleu's attorney Stephen McArthur hasn't received a response to the document, but that a Good American spokeswoman issued a statement. It called Bleu's claim “flagrantly false and little more than a cheap publicity stunt.”

In addition, it called her lawyer's letter “outrageous, defamatory, and misleading in the extreme,” and claimed it was sent to the press “for no legitimate reason.”

As reported by People, Good American defended the design and declared that “under no circumstances” did the brand or Kardashian, “infringe on another brand's intellectual property.”

McArthur acknowledged it isn't illegal to copy designs, but claimed the legality of it isn't the point and noted it is “tacky, disrespectful, and in bad taste.” He added:

“There is also something deeply uncomfortable about someone with Khloe’s wealth and power appropriating designs and fashion directly from a black woman with a small business without crediting her, making cheap knockoffs, and then attempting to threaten her into silence. You should be ashamed.”

Since his client has a Constitutionally-protected right to speak her peace, he explained if Kardashian continues to steal designs, “then Khloe will rightly face judgment in the court of public opinion.”

While the battle of the bedazzles continues, another member of the Kardashian-Jenner family is being taken to war over her camo designs.

On Thursday, Kylie Jenner released a collection of camouflage-inspired clothing. However, New York-based indie brand PluggedNYC claimed a more accurate inspiration is its designs.

Founder Tizita Balemlay posted a comparison of Jenner's clothing line to her own on Instagram:

She claimed the photo shoot copied her styling all the way down to the clear shoes that were used.

Screenshot/Instagram;Independent Journal Review

The Cut reported that in the beginning of May, Balemlay sent Jenner some pieces. An email exchange revealed that Jenner's team gushed over the design and fit of her shirts and swimsuits.

Similarly to Bleu, on Instagram, Balemlay acknowledged that she didn't invent camo but took umbrage with the idea that someone can copy designs because of “how much money and power they have.”

So far, Jenner has not responded to the allegations.

As a general rule of thumb, at least six elements of the design must be different, but when you consider the amount of colors and materials in the world, it's easy to change six things and have two designs look extraordinarily similar.

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