Sean Hannity on-air

Nearly half a dozen brands pulled their ads from Sean Hannity's programming after the Fox News host appeared to imply that Alabama senate candidate Roy Moore's alleged sexual misconduct with a 14-year-old girl was consensual.

Keurig,, Eloquii, Nature's Bounty, and 23 and Me each told Twitter followers that they no longer placed ads on Hannity's program, according to NBC News:

During his Thursday radio show, Hannity appeared to accidentally characterize Moore's conduct as “consensual” even though his accuser was a 14-year-old girl. Hannity later clarified that he meant to refer to Moore's alleged conduct with 16- and 17-year-olds. The age of consent in Alabama is 16.

Moore spoke on Hannity's show the next day when he continued denying the allegations. While Moore claimed the allegations were “completely false,” he maintained that he didn't “generally” remember dating young girls when he was 32 years old.

In a memo sent to company employees on Monday, Keurig CEO Bob Gamgort blasted the decision to announce the company's decision on Twitter. “The decision to publicly communicate our programming decision via our Twitter account was highly unusual,” Gamgort said.

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