While millions tuned in for Super Bowl LX, Turning Point USA offered an alternative halftime broadcast that blended music, politics and remembrance, culminating in a tribute that stopped the show.
According to Fox News, the organization’s “All-American Halftime Show” reached its emotional peak as Kid Rock closed out the performance Sunday night, pausing to honor Turning Point USA founder Charlie Kirk.
As Kid Rock wrapped up one of his songs, images of Kirk, his wife Erika, and their children filled the massive video boards surrounding the stage.
Across the screen, the words “In remembrance of Charlie Kirk” appeared as audio from one of Kirk’s past speeches played for viewers. Kirk was assassinated in September while delivering a speech at Utah Valley University, a moment that sent shockwaves through conservative circles nationwide.
Kid Rock headlined the event, which also featured performances from Lee Brice, Gabby Barrett and Brantley Gilbert.
The show was designed as counterprogramming to the official Super Bowl halftime performance, which featured Bad Bunny.
Brantley Gilbert set the tone early, addressing the crowd while wearing a “God, family country” T-shirt.
“This is real American,” Gilbert said as the performance began.
The livestreamed event drew massive interest, pulling in more than 4.8 million viewers on YouTube before the show concluded. Among those watching was War Department Secretary Pete Hegseth, who said he and his family tuned in to the broadcast.
Turning Point USA framed the event as a values-driven alternative to traditional halftime entertainment.
In a statement released ahead of the show, Andrew Kolvet of Turning Point USA said the goal was to provide a family-friendly option rooted in shared ideals.
“‘The All-American Halftime Show’ is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family and freedom,” Kolvet said.
“We set out to provide an entertainment option that will be fun, excellent and exciting for the entire family while millions are gathered together for the big game. These performers will deliver exactly that, and we can’t wait to watch the incredible show they’re about to put on. We know millions around the country will be watching too.”
Ahead of the broadcast, Gilbert explained why he chose to take part in the event, offering a deeply personal reflection.
“I’m a songwriter who grew up, and still lives in Jackson County, Georgia, whose goal in the music business was to sell out the local theater a few miles from my house and somehow make my living writing songs,” he said.
“I’m a recovering addict with the history of all the bad choices that come with it. I’m not proud of those choices, but I am proud of the choice I’ve made to live in another direction.”
Gilbert said his music is rooted in testimony and hope.
“I share my story through my music in hopes that it may help and inspire others in their darkest hour,” he said. “I’m a Christian, and I love our country despite its flaws.”
He added, “Above all, I’m a proud husband and father of three.”
