A former Army captain is standing up for the meaning of “sacrifice” following the release of Nike’s “Just Do It” campaign featuring former San Francisco 49ers quarterback Colin Kaepernick.
Tyler Merritt is the CEO of Nine Line Apparel, which has taken a stance against Nike’s campaign with its own “Just Stand” shirt.
“They decided to take a stance,” Merritt told “Fox & Friends.” “This is our stand.”
Watch the video below:
— FOX & friends (@foxandfriends) September 8, 2018
Merritt told Fox News that the sacrifices made by athletes and those made by soldiers are incomparable.
“The word ‘sacrifice’ in the military members, it’s something severe,” Merritt said.
The controversial advertisement portraying Kaepernick, who first took a knee during the national anthem in 2016 against police brutality, included a slogan that read, “Believe in something. Even if it means sacrificing everything.”
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Check out Nine Line apparel, just stand swoop pic.twitter.com/8E9JKxKhG8
— Karen Frantz (@KarenFrantz6) September 8, 2018
Nine Line Apparel’s website reads: “To soldiers, a Nine Line symbolizes patriotism, hope, and trust in one’s countrymen.”
The first belief for Nine Line on its website reads:
Respect the flag and what it stands for. The flag represents the sacrifices made by those who have fought and died to preserve our freedom and should be honored as a sacred symbol of all we stand for.
— NineLineApparel (@NineLineApparel) September 5, 2018
Family isn’t always about the blood you share, it’s about those willing to bleed for you… pic.twitter.com/Z7uY3vjaOl
— NineLineApparel (@NineLineApparel) October 30, 2017
“Actions speak louder than words,” Merritt said. “If you want to say that you’re promoting social injustice, then actually do something.”