
Republican Texas Sen. John Cornyn criticized the use of artificial intelligence (AI) in campaign advertising on Monday â the same day his campaign rolled out an AI-fueled attack ad of its own.
Texasâ GOP Senate candidates are turning to AI to knock their opponents ahead of the fast-approaching March 3 primary with Attorney General Ken Paxtonâs campaign releasing an attack ad using AI-generated images of Cornyn on Jan. 16. When asked by CBS Texas about Paxtonâs AI-powered ad on Monday, Cornyn called the fake content âabsolutely sillyâ and âpatheticâ while suggesting the presence of AI in campaign advertising undermines a candidateâs message.
âIf people see a phony ad made by artificial intelligence, what that means to me is they must think well, the whole thingâs phony, including the message,â Cornyn told the outlet.
However the same day, the Cornyn campaign unveiled a 30-second digital ad â filled with AI-generated content â torching Texas Rep. Wesley Hunt, the third Republican candidate in the race.
WATCH:
In Cornynâs video, a fake rendering of Hunt â who is running an insurgent campaign against the incumbent â is seen accompanying an AI-generated Pomeranian in various scenes created by AI. Included in the digital ad are several claims that Hunt is insufficiently conservative with the spotâs narrator repeating the catchphrase âthat dog wonât hunt.â
There is no disclaimer that AI-generated content appears in the 30-second video.
Asked to respond to Cornynâs comment suggesting that AI-generated ads are âphony,â the Cornyn campaign repeated many of the talking points bashing Hunt that appear in the video.
âThe only thing phony is Wesley Hunt claiming to be a MAGA Republican despite his record showing voting for Hillary in 2008, refusing to vote for Trump in 2016, consistently supporting DEI policies on two nonprofit boards, and a recent report showing his Chief of Staff spending $500/night for hotel rooms at taxpayer expense,â Cornyn campaign spokesman Matt Mackowiak said in a statement.
Mackowiakâs statement referred to prior DCNF reportingprobing Huntâs membership on multiple boards that advanced DEI and gender ideology policies prior to his congressional career. Hunt has been a staunch opponent of âwokeâ issues during his two terms in the House.
Hunt, 44, told the DCNF he found the use of AI in most ads to be âpretty entertaining.â
âI would actually encourage Senator Cornyn to start using more AI, as itâll help him,â Hunt added. âFor the first time in years, it makes him look younger.â
Cornyn, 73, is running for a fifth Senate term. Hunt officially entered the primary in early October after teasing a run for months. Paxton, 63, has been campaigning for the seat since April 2025.
AI-generated attack ads are becoming increasingly commonplace in major races, though videos using AI content usually come with a disclaimer. However, campaigns in Texas are under no legal obligation to label AI-generated content.
Paxtonâs 39-second spot depicts fake renderings of Cornyn and Democratic Texas Rep. Jasmine Crockett, who is trailingin her own Senate primary, as dance partners while performing the âSenate Swingâ and the âWashington Waltz.â The AI-generated video is interwoven with real comments Paxtonâs opponents have made complimenting each other, though Cornyn has repeatedlycriticized Crockett.
The Paxton ad includes a message in minuscule font at the end stating, âCertain video content depicted in this advertising was generated by artificial intelligence and is satire that does not represent real events.â
The Republican primary has grown increasingly nasty with just over a month until election day. With no candidate polling close to 50%, the three-way primary contest is expected to head to a May run-off election during which the top two vote-getters would advance. President Donald Trump, whose endorsement can often sway the results of GOP primaries, has yet to back a candidate in the race.
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