By now, the infamous foot-washing commercial released by the âHe Gets Usâ campaign during the Super Bowl has gone viral for all the wrong reasons, leaving many fellow Christians to bemoan the golden opportunity squandered by this cringe-inducing ad.
That then leads us to wonder â what could âHe Gets Usâ have done instead to maximize the impact of this unparalleled chance to evangelize?
Well, Pastor Jamie Bambrick of Hope Church, Craigavon, in Northern Ireland, had just the same thought, and decided to create his own version of what many Christians believe the ad should have been.
As shared on his X account, Bambrick captioned his revised version as the âChristian Super Bowl Ad They SHOULD have made.â
He then explains how a âgroup known as âHe Gets Usâ released an advert during the Super Bowl which, whilst perhaps well intentioned, failed to convey anything of the gospel to the hundreds of millions who saw it,â before offering his version.
In the ad, Bambrick spliced together a variety of black and white photos of real converts (already an improvement over the possibly AI-generated images in the original). Over them, he superimposed captions describing their former lives, such as âwitch,â âformer jihadist,â âformer KKK memberâ and âformer abortionist.â
He then revised the text of the original ad to say âJesus doesnât just get us. He saves us,â before cycling through other variations on that phrase, such as âHe restores us,â âHe forgives us,â and âHe redeems us,â and âHe loves us.â
The ad concludes with a reference to a verse in Paulâs first letter to the Corinthians, with the words âsuch were some of youâ (1 Cor. 6:11).
Already, the response to Bambrickâs version of the ad has been, in contrast to the âHe Gets Usâ effort, overwhelmingly positive.
One user commented it gave him âgoosebumps,â while another called it âabsolutely perfect.â
Thereâs even a Fundraising campaign born from this ad to get it shown during next yearâs Super Bowl.
What Bambrick effectively does in a short amount of time is supply what was missing and then some in the original, infamous ad.
What the original âHe Gets Usâ ad neglected was how, yes, Jesus ate with prostitutes, tax collectors, and all manner of sinners and social rejects, but He didnât give them a squishy âIâm OK, youâre OKâ kind of affirmation.
When he healed or forgave someone, he said, âgo and sin no more.â
And thatâs what Bambrick effectively captures in his version of the ad: Jesus takes as we are, but he does not leave us as we are.
He reaches us where we are to bring us to something higher, something better, which we see in the pictures Bambrick includes.
These people werenât just accepted by Jesus, they were transformed, from lifestyles and professions as debased and degrading as abortionist or porn star to true believer in and follower of Jesus.
Thatâs what âHe Gets Usâ missed in its ad â that Jesus calls everyone to repentance.
Jesus doesnât just love us, he saves us.
And, considering the Fundraising campaign currently being launched to air Bambrickâs version during the next Super Bowl, maybe more people will finally encounter the full Gospel message.
This article appeared originally on The Western Journal.