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Bud Light’s Parent Company Hit with More Bad News as It’s Alleged It Engages in Racist Hiring Practices

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Home Commentary

Bud Light Resumes Tweeting After 2 Months of Silence — The Reactions Show It Didn’t Go As Planned

by Bradley Cortright
June 22, 2023 at 2:05 pm
in Commentary
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Bud Light’s Parent Company Hit with More Bad News as It’s Alleged It Engages in Racist Hiring Practices

NEW YORK, NY - JULY 26: In this photo illustration, a glass of Bud Light sits on a bar, July 26, 2018 in New York City. Anheuser-Busch InBev, the brewer behind Budweiser and Bud Light, said on Thursday that U.S. revenues fell 3.1% in the second quarter. American consumers continue to shift away from domestic lagers and toward crafts beers and wine and spirits. (Photo by Drew Angerer/Getty Images)

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Bud Light is returning to Twitter after a two-month hiatus in the wake of a boycott movement.

On Thursday, Bud Light tweeted, “Crack a cold one: we’ve got an epic summer ahead. Sock tans included.”

It shared an ad featuring people struggling through various circumstances such as severe sunburns, walking into screened-in doors, eating out of a watermelon in apparently hurricane-force winds, and enjoying Bud Light in the midst of the chaos.

Crack a cold one: we've got an epic summer ahead. Sock tans included. pic.twitter.com/CGRCvkHC60

— Bud Light (@budlight) June 22, 2023

As an ad it is OK. It’s kind of weird, but not exactly offensive. It does come off as an ad made by a Gen-Z marketing employee who was given the mission of coming up with an ad to try to appeal to older, white, conservative consumers who are upset with the brand.

And if Bud Light was hoping it could use its return to Twitter and this new ad to try to win back consumers, the reactions are not a good indicator for the company’s future.

Fixed it for you pic.twitter.com/NvEfvJc72u

— Kyle Beckley (@Kyle_Beckley) June 22, 2023

Sorry, nah.

— Henry Rodgers (@henryrodgersdc) June 22, 2023

I'll be drinking my Sam Adams

— Nicole Silverio (@NicoleMSilverio) June 22, 2023

Just fire the PR team already and throw in the towel. It’s over.

— Eric Spracklen?? (@EricSpracklen) June 22, 2023

Poor white people are back now I see. https://t.co/3N8qy1TWOp

— Andrew Beck (@AndrewBeckUSA) June 22, 2023

Bud Light is still facing a sales slump after it designed a commemorative can for transgender influencer Dylan Mulvaney.

Earlier this month, it was reported the brand lost a title it held for over two decades: America’s top-selling beer.

It has been replaced by Modelo Especial, a Mexican lager produced by Constellation Brands.

The executives at Bud Light seem to hope they can restore sales without really addressing the Mulvany incident. Yet, Despite the time since Mulvaney posted about the special can, it seems conservatives are still not ready to forgive Bud Light unless the company essentially apologizes.

Even then, it might be too late. The commemorative can may wind up being one of the most expensive marketing flubs in beer brand history if this trend continues.

Tags: bud light
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Bradley Cortright

Bradley Cortright

IJR, Senior Writer He's written for Independent Journal Review since 2019.

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