
Political strategists are not yet sold that Democrats rumored to be prospective 2028 presidential candidates have all that it takes to unite the party and retake the White House.
Failed 2024 candidates Kamala Harris and Tim Walz, former Obama White House Chief of Staff Rahm Emmanuel, former Transportation Secretary Pete Buttigieg and a handful of Democrat governors â Gavin Newsom of California, Josh Shapiro of Pennsylvania, Andy Beshear of Kentucky and Wes Moore of Maryland â are all thought to be potentially sizing up runs for the White House in 2028 as Democrats try to fight their way out of the political wilderness. Even though there is still plenty of road to go before the campaign kicks off, the prospective candidates could find it quite difficult to unite the party and appeal to enough of America to win back the presidency, pundits told the Daily Caller News Foundation.
âWe are in what has been referred to as the âinvisible primaryâ phase of the election cycle, because it is so early and the public isnât paying attention to these early machinations,â Len Foxwell, a Maryland-based Democratic strategist, told the DCNF. âThe only ones who are participating in the process at this point are the prospective candidates themselves and a relatively small and insular ecosystem of donors and party activists and elected officials who do this sort of thing, either as a passion or as a profession. Itâs a very small and limited process right now, but itâs definitely happening.â
Recent polling generally indicates that Democrat voters are by far most eager to see Harris reprise her role as the partyâs standard-bearer, followed distantly by Buttigieg and Newsom while the rest of the field draws lower levels of support, according to Newsweek. While most Democratic politicos may not be quick to highlight flaws or challenges that could inhibit each candidate, Adolph Mongo, a Michigan-based Democratic commentator and consultant, did not pull any punches.
âA bunch of losers,â Mongo told the DCNF in regard to many of the hot names being mentioned in connection to possible 2028 runs. âIâm looking for someone whoâs gonna be more realistic, and whoâs going to be able to not only dish it out, but be able to take it. The Democrats, they ran a spineless 2024 campaign, they let Republicans create the narrative, and they never responded to it.â
âHarris made the biggest boo-boo, with the pick from Minnesota, good, nice guy, a good governor. But they needed somebody thatâs going to be a bulldog that can attract new voters,â Mongo said, referencing Walz. âYou know, they just dropped the ball on several issues, one on immigration, two on transgender rights. Three, they took their base for granted, black voters, Hispanic voters, they just did everything wrong. And the biggest boo-boo was they knew that the president, two or three years ago, should have just been a one term guy, and they didnât do anything and waited too late ⌠they might as well have just left him in.â
Beshear, who was reportedly vetted alongside Whitmer and others as a possible addition to the 2024 Democrat ticket after former President Joe Bidenâs candidacy imploded, sniped at Newsom Thursday for having right-wing populist firebreather Steve Bannon on his new program in comments that found their way into reports from liberal media outlets.
Walz, another governor with a left-wing record in his state, is also seemingly feeling out the waters for a run of his own by embarking upon a national town hall tour focusing on vulnerable House Republican districts. Notably, Walzâs first stop will be in Iowa, which happens to be one of the most important primary battleground states.
Foxwell said he believes each of the names floating around as possible contenders would have a path to victory, and that some Democrats â including Newsom â are reorienting themselves on issues like protecting womenâs sports and tacking away from hardline positions to potentially broaden their appeal. However, the primary field figures to be âall over the mapâ given the general state of disarray the party is currently in, Foxwell added.
âGavin Newsom, for instance, is kind of bucking the the prevalent body of opinion within the Democratic Party establishment on the issue of transgender women playing womenâs sports, for instance, and Senator John Fetterman of Pennsylvania is emphasizing cooperation and collaboration on a strategic basis with the White House, so youâre seeing some of that,â Foxwell told the DCNF. âBut I donât think thereâs going to be a singular approach within this primary field, because I donât think thereâs a singular approach in the Democratic Party for how we move forward. I think that we, as a party, are still all over the map on what happened in 2024 and how we should position ourselves at the approach of 2028. I think youâre going to see that uncertainty and lack of cohesiveness of opinion in the presidential primary fields.â
Newsom recently launched a podcast program in which he frequently hosts right-of-center guests to discuss life and Politics, making waves in an early March episode with Turning Point USA co-founder Charlie Kirk in which Newsom said that allowing biological men to compete in womenâs sports â something that most elected Democrats support and defend vigorously â is indeed âdeeply unfair.â It remains to be seen whether Newsomâs viral comments about that unfairness will stick with the voting public given that Newsomâs record as California governor is loaded with radical policies on transgender issues, as well as left-wing positions on energy, public health care and more.
Moore could emerge as one candidate to watch to fill the partyâs âaspirational lane,â typified by former President Barack Obamaâs 2008 run, according to Foxwell, who shared his view that Emmanuel is too closely-linked to an era of American Politics that has come and gone. And while Newsom seems to be triangulating to best position himself for 2028, Foxwell personally thinks Newsom would be a bad pick for Democrats because the California governor âembodies every worst negative stereotype of the modern Democratic Partyâ and ârepresents the privileged and affluent coastal elite who have virtually no connective tissue to working-class men and women in the battleground states who ultimately determine the outcome of presidential elections.â
Buttigieg, for his part, recently opted against running for governor or senate in Michigan in the 2026 cycle, fueling speculation that he is sizing up 2028 after he came up well short in the 2020 Democrat primaries. However, Buttigiegâs highest level of public service was as a member of the highly-unpopular Biden administration, and veteran political journalist Mark Halperin speculated Thursday that Buttigiegâs short stature and sexual orientation may hurt him with voters.
Jon McHenry, vice president of North Star Opinion Research and a GOP polling analyst, said thereâs one participant in the âinvisible primaryâ that currently stands out to him as most capable of taking down a Republican in a general election.
âI think Josh Shapiro is the Democrat most likely to beat a Republican in 2028,â McHenry told the DCNF. âThe way heâs governed in Pennsylvania, which maybe wouldnât win him a nomination on the Republican side, has still been pretty effective. He just seems like he has an ear for essentially the middle of the state of Pennsylvania, which is also essentially an ear for the middle of the country, in a way that a lot of Democrats donât seem to have. You know, Tim Walz is the perfect example. Heâs from Minnesota, he looks like your football coach, and heâs just as completely out of touch as you can be, whereas Josh Shapiro actually seems like he gets it.â
The issue for Shapiro, as McHenry sees it, could be that the very things that would make him a potentially formidable general election opponent may not appeal to Democrat primary voters.
âYou can imagine two, three years down the road in early polling, him against J.D. Vance, or whomever Republicans nominate. I think heâs going to be super competitive, but I donât know that heâs going to be that competitive in a Democratic primary,â McHenry told the DCNF. âIn a sense, some of the folks whoâve already run for federal office have an advantage in running to the primary, because theyâve already tacked fairly hard to the left to win that primary, and itâs just a different consideration. If youâre a successful governor, you probably arenât like the crazy left-wing, pro-Hamas crowd on the Democrat side, and frankly, a lot of the successful governors on the Republican side arenât like the MAGA folks.â
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