Kyle Reyes, CEO of The Silent Partner Marketing, a marketing consulting firm in Manchester, Connecticut, was tired of interviewing “whiney, complaining” job applicants. So he did what any ingenious CEO would do.
Reyes developed a “snowflake test” designed to weed them out.
The CEO told Fox Business Network anchor Stuart Varney that after he released a video taking on “whiney, complaining” college students, he was swamped with job applications, so he came up with the screening tool.
“A snowflake is somebody who is going to whine and complain and come to the table with nothing but an entitled attitude and an inability to back their perspective.
We used it to sort of weed out the people who were inundating us with resumes and didn’t even know what we do for work.”
Some of the questions, as reported by Lifezette:
• What are your feelings about employees or clients carrying guns?
• Should “trigger warnings” be issued before we release content for clients or the company that might be considered “controversial”?
• How do you feel about police?
• What are your thoughts on the current college environment as it pertains to a future workforce?
• What does “faith” mean to you?
• You see someone stepping on an American flag. What happens next?
Reyes posted the entire Snowflake Test on his Facebook page, earlier this week.
And how effective has it been, you ask? Reyes told Varney that 60 percent of interviewees have been eliminated by the process.
As Reyes told Lifezette, he’s “just here to make marketing great again!”