An Awards Show Actually Managed to Avoid Politics for Once, and People Are So Appreciative of It

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The CMA Awards celebrated music, positivity, and love in a night that avoided politics.

While many awards shows are becoming more about political commentary than celebrating talented entertainers, the CMA Awards chose to take a different route this year.

Co-host Brad Paisley said he felt political jokes aren’t as humorous as they once were.

“I’m not gonna touch that. I just don’t find politics funny anymore,” Paisley told Taste of Country. “There was a time when it was. It’s just not funny to me anymore.”

Both Paisley and co-host Carrie Underwood chose to focus on moments that helped unite the viewers and those attending. Country music star Garth Brooks started the night with a tribute to the Thousand Oaks shooting victims.

“Let the music unite us with love in their enduring memory,” he said.

There were many other uplifting moments, such as Underwood revealing the gender of her baby:

Brooks debuted a touching song written about his wife:

Underwood gave a stellar performance of her hit, “Love Wins”:

Many viewers posted on social media about their relief at watching an awards show with no political agenda:

Some country singers, like Cassadee Pope, were also relieved to hear the show would avoid politics.

“I did hear that they’re not going to get political,” Pope said. “Which is good.”

Paisley also commented on how the political humor at awards shows could make some feel unwelcome.

“I want everyone to feel welcome…we’re not out here to offend anyone,” Paisley said.

What do you think?

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Josh Billinson
Admin

Interesting to see them take a different route from so many other awards shows. Also really enjoyed Garth Brooks’ new song! https://dearly.com/garth-brooks-wife-tears-up-as-she-hears-love-song-he-wrote-for-her-for-the-first-time-at-cmas/

Phoenix
Member

So are we all just ignoring the 30% drop in ratings from last year despite no politics?

Madison Summers
Admin

The 2018 Emmy Awards hit an all-time low this year as well, dropping 11 percent from the previous year (https://variety.com/2018/tv/news/emmy-awards-ratings-2018-nbc-1202945670/) — and it was filled with political acts (https://ijr.com/all-the-times-the-2018-emmys-got-political-when-we-didnt-want-them-to/). I feel that not including politics was probably the CMA’s best approach. Or else, maybe their ratings would have dropped even more.

Phoenix
Member

Fair enough – but to blame all the previous award shows poor ratings on politics and not acknowledge that this show was also hit with the exact percentage drop in ratings despite absence of politice is pretty lame.

The fact is people just aren’t as interested in awards shows anymore – whether they are filled with politics or not.

I. Chin
Member

TV viewership in general has dropped. Too many alternatives. Cable, streaming, Netflix, DVDs, etc. are all competitors for viewer attention.

There may be many reasons for the lower ratings. It may indicate a lack of interest or something else, like battle fatigue. It may also indicate an increasingly fractured viewership.

Do you have some studies to support your belief that people don’t watch award shows specifically?

Phoenix
Member

Uh… yeah, i have their documented drop in ratings for the past like… 18 years. There is a drop in movie attendence, drop in record sales, etc… there is even a very candid MTV exec explaining why MTV doesn’t show music videos that i feel applies here with music videos…

If you liked that stuff, you’re probably older now. The current younger generation, who is the target audience, don’t care about award shows. I loved that stuff, but I’m 30 now with a kid. I dont have time for them.

Phoenix
Member

I think media has changed with the internet and people who are older, who didn’t always have the internet, are having a hard time wrapping their heads around it.

Politics may be a factor for some, but hardly a major cause in drop. The fact is, politics have always been in award shows.

I. Chin
Member

Maybe. Having a few more decades of “viewing” the earliest examples were Marlon Brando and Jane Fondle. and that was the 70s.

The YUGE difference is, I believe, the proportion of show to messaging AND the emphasis paid to such.

Personally, I feel that publicized award shows are not unlike rooting for one’s home team. I do neither, especially since Hollywood’s self-indulgence has metastasized.

I. Chin
Member

I liked, but didn’t follow most of that. Too busy.
30? I have/had children older than you. Bless you for your youth and optimism.

Irony: time nowadays is more precious. IWasn’t it supposed to be more plentiful? havent’t had TV in eight years (too much crap, too much time) but get my viewing via the interwebz and DVDs.

Phoenix
Member

The basic point is – we are old and the young dont care about awards. Period. 🙂

And don’t get me wrong, i loved award shows. But that was really the only way for me to see live performances of music I loved. Today, people can see whatever they want whenever they want. They don’t need to watch award shows.

I. Chin
Member

I guess I’ve always been “old”, never having cared for award shows.

My personal philosophy is to celebrate REAL achievements, not popularity. q.v. the Nobels

Phoenix
Member

Like i said, it was the only for me to see live performances when i was younger. That isn’t the case for kids today.

I. Chin
Member

“Canned” is now a fact of life.
Tell your kids about dialing a telephone, phone booths, or only having a few channels.

I LIKED the choice of many special interest channels provided by cable, but objected to paying for the “crap”. I could care less about QVC, HSN, golf, etc. and the associated costs for those.

Yeah, I know about “packaging”, but cable has now realized that it’s losing customers and offers a la carte in a few areas.

I. Chin
Member

Phoenix, not be ageist, but you barely qualify for claiming senior citizen status.

Phoenix
Member

Thats what I’m trying to say – things have changed so much I may as well be. I was teased when i asked the group I coached if they were going to watch the mTV music awards. They were not interested and that I was interested was hilarious to them. I was 25 at the time.

Phoenix
Member

I’m 30 and a half.

I. Chin
Member

Your secret is safe with me.

I. Chin
Member

clue, my oldest turned 40, but I started young.

I. Chin
Member

Yet your stats do not differentiate award shows alone. Just group them along with everything else.

Phoenix
Member

Because they are all related. I’m saying the music and movie industry has changed because of the internet.

Award shows are old news.

I. Chin
Member

I agree, but not for all, particularly the participants. At some points the economics of viewership/ratings will eliminate them, unless they change venues.

Consider how many shows and other entertainments have migrated online. Wonderful if one has broadband access. Not so much for all.

I wonder if there will be a push for free “entertainment for all” but doubt it will go anywhere. “People have a right to entertainment”. That’s a big no.

I. Chin
Member

I do not believe the industries have changed so much as how they are delivered.

banstan
Member

Probably stayed away because they expected the same thing from previous years

I. Chin
Member

Nope. But the ratings were down as well for the Emmys and the Oscars. I think people have grown fatigued of politics and simply want to be entertained.

Ryan Desmarais
Admin

I wonder if other award shows will look at the seemingly positive response that the CMAs got for not including politics in its show and will attempt to emulate it in their future shows.

I. Chin
Member

We can only hope.

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