CNN President Jeffrey Zuckerâs sudden resignation for failing to disclose his romantic relationship with the networkâs chief marketing officer, Allison Gollust, sent shock waves throughout the cable news community last week.
Questions immediately began to swirl regarding who Zuckerâs replacement might be and what impact the change would have upon the ailing network.
Once Discovery Inc. closes its merger with CNNâs current parent company, Warner Media, this spring, Discovery CEO David Zaslav will be calling the shots at the beleaguered network.
The New York Post reported that during a discussion on Friday with CNBC host Joe Kernan about CNNâs future, Zaslav said the network was âthe leader in news to the left.â
Zaslav said, âWe have this great entertainment menu, which should keep people in the home, from the kids to the grandparents. Why would they go anywhere else? And then weâre the leader in news to the left.â
Surprised by the admission, Kernan responded, âDefinitely to the left. Did you say to the left?â He then said he âprobably shouldnât have said that.â
The Post noted that Zaslav did not âclarifyâ his comment and reported that the segment instantly âwent viral on social Media, where users pointed to it as an acknowledgement that CNN leans left politically.â
Spooked by Zaslavâs honest assessment of the situation, Discoveryâs communication team immediately sprung into damage control mode.
The Post contacted Discovery about Zaslovâs comments and reported the team âinsist he wasnât talking about politics.â
A representative said that Zaslov âdidnât finish his thought,â explaining when Zaslov speaks of âthe leftâ or âthe right,â heâs referring to âcurrent and future business initiatives.â
The representative pointed to Zaslovâs reference later in the CNBC interview to growth âon the right side of the company,â which he said included HBO and their portfolio of sports rights.
The Post was told this was how Zaslov organized his discussions about Discoveryâs portfolio.
Of course.
Now, for anyone to buy that would require what Hillary Clinton once famously called, a âwillful suspension of disbelief.â
Itâs hard to imagine any corporate communications department doing a worse job of resetting an unfavorable narrative than the folks over at Discovery did. Truly.
The Daily Mail reported that CNBC had posted a clip of Zaslovâs interview with Kernan on Twitter. For obvious reasons, they quickly deleted it.
Additionally, the Mail reported that âMediaite, which initially reported on the comment as a political remark, later issued a correction to clarify that âZaslav was referring to the left side of the Discovery portfolio, not the left side of the political aisle.'â
According to the Post, CNNâs Brian Stelter reported that Discovery brass see Zuckerâs departure as a âfresh startâ for the network.
In a November interview with Deadline, Zaslov described Fox News as âmuch more of an advocacy network than a news network.â
That tone-deaf statement applies even more to CNN and shows that Zaslov is unwilling to take an honest look at the network he will soon be leading.
Given Zaslovâs history as a liberal, we shouldnât expect any serious departures from CNNâs far-left take on the news. Yes, a new leader will implement some programming changes at the network, but donât expect any real material changes to the content CNN is putting out or the audience to which it is crafted and marketed.
Zaslav will name a replacement for Zucker when the deal closes this spring.
This article appeared originally on The Western Journal.
