After suffering a brutal 23 percent drop in prime-time ratings during the first two weeks of May compared to its May numbers last year, CNN didn’t fair much better during the rest of the month.
The full month of May 2018 saw an overall 25 percent plummet in prime-time viewers from the same period last year. Furthermore, the network suffered a 34 percent downtick in the prime-time demo and a 20 percent fall in total day viewers.
CNN’s ratings plunge continues as the network has dedicated a large amount of coverage to matters such as the Stormy Daniels affair scandal and the probe into alleged election collusion between President Donald Trump’s campaign and Russia.Dimitrios Kambouris/Getty Images
From early March to late April, Daniels’ attorney, Michael Avenatti, was interviewed on CNN 59 times, according to The Daily Wire. He continued making regular appearances in May, racking them up to 74. Additionally, CNN devoted significant airtime to the Russia probe.
The network has also been the subject of ridicule by President Trump, who frequently refers to it as “Fake News CNN” and mocks its viewership and coverage of his administration:
Nicholas Kamm/Getty Images
Fake News CNN is looking at big management changes now that they got caught falsely pushing their phony Russian stories. Ratings way down!
— Donald J. Trump (@realDonaldTrump) June 27, 2017
Fox News, on the other hand, has been steamrolling the cable news competition, garnering a whopping average total day audience in May of 1.4 million viewers and prime-time average total audience of 2.381 million viewers compared to CNN’s 835,000.