The legalization of marijuana in Colorado, Washington, and possibly Washington, D.C., has caused many to reconsider the half-century-long battle against the drug, specifically in the case of medical marijuana. The prioritization of the War on Drugs has been questioned – like the amount of people incarcerated for possession of marijuana.
In fact, for awhile it seemed that the devil’s lettuce was the most dangerous drug of all.
Even worse, it made you a loser, a freak or weird.
This advertisement has at least one thing right: you should know the facts. However, the same poster refers to the drug as a narcotic, which it is not. Despite one’s views on marijuana, misinformation creates a mistrust and ruins the validity of a person’s argument.
That said, Colorado invested $5.7 million into advertisements warning against underage use and urging people to know the facts. Otherwise, they remain neutral on the drug.
It addresses the fact that, like alcohol, weed has been proven unsafe for developing minds.
In contrast: Back in the 60s, the ads threatened the loss of one’s purity.
Today, sharing “the smoke of hell” is OK, as long as you’re 21.
Back then, “marihuana” was shown being injected through a needle, which even today’s technology has not caught up with.
Now, the advertisements suggest exercising caution, but no mentions of “wild parties” or depictions of “MISERY” needles.
But the anti-marijuana ads haven’t stopped. In 2014, a group against the legalization of weed in Florida submitted this:
Luckily, those cookies won’t make it to Florida.
Back in 2007, MTV Canada suggested marijuana caused incest between brothers.
These have been floating around the Internet for awhile, as well…
Well, at least the weed is in the closet.
Despite your opinions on marijuana, we can all certainly agree this is still ridiculously awesome:
What do you think? Are Colorado’s advertisements effective?