Rebrand

ReportingOct 2, 2025Read →

Maxwell House to Rent New Name For Year

Maxwell House is hoping customers will buy into the new name the coffee giant plans to rent for a year. Maxwell House announced it will change the name it has carried for 133 years in an effort to play off the change in…

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StoryAug 21, 2025Read →

Cracker Barrel Debuts New Logo — Sparks Reactions

Cracker Barrel has changed its logo. Gone is the man leaning on a barrel. The new logo is — in a word — minimalistic. No art, just the words “Cracker Barrel.” The restaurant, known for its southern-style comfort food…

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