Facebook, Cambridge Analytica Hit With Class-Action Lawsuit

Facebook and Cambridge Analytica were hit with a class-action lawsuit on Tuesday, according to media reports.

The suit, which comes after a similar case was reported last week, was filed by seven people whose data was taken by Cambridge Analytica, a British political consulting company that did work for President Donald Trump’s campaign in 2016, on behalf of all American and British users whose data was taken during the leak.

“Facebook has made billions of dollars selling advertisements targeted to its customers, and in this instance made millions selling advertisements to political campaigns that developed those very ads on the back of their customers’ own stolen personal information,” Richard Fields, an attorney in the suit, said in a statement. “That’s unacceptable, and they must be held accountable.”

Law firm Hagens Berman, the firm representing the defendants, said Facebook violated privacy and consumer-protection laws when it permitted “third parties to exploit its lax to non-existent enforcement practices.”

Cambridge Analytica did not respond to The Hill’s request for comment.

The consulting firm has been in the headlines since it was revealed earlier this year that it may have used inappropriately purchased data to create profiles segmenting voters based on personality or behavior.

Facebook CEO Mark Zuckerberg will testify on Capitol Hill on Tuesday over the data-privacy scandal.

In his prepared remarks, Zuckerberg apologized for the breach, noting that Facebook had not done enough to protect its users.

“That goes for fake news, foreign interference in elections, and hate speech, as well as developers and data privacy,” he said. “We didn’t take a broad enough view of our responsibility, and that was a big mistake. It was my mistake, and I’m sorry.”

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