While voters made their voice heard during Tuesday’s midterms, the American public made it clear that it preferred Fox News over other major outlets covering the election.
Fox News dominated both of its cable news competitors (CNN, MSNBC) and broadcast networks (ABC, NBC, CBS) in total viewers from 8 p.m. to 11 p.m. ET. According to Nielsen data, it received an average of 7,784,358 total viewers — the highest-rated midterm coverage in cable news history.
But while Fox News won in total viewers, the network fell behind CNN (2,391,778 viewers vs. 2,543,159 viewers) in the key 25-54 age demographic. In that particular demographic, CNN was the most viewed among cable and broadcast networks.
MSNBC fell behind both in terms of total viewers (4,749,433) and the 25-54 demographic (1,354,074 viewers).
The three broadcast networks each gathered more than 2 million fewer viewers than Fox. NBC led the pack with 5,690,000 total viewers, while ABC (5,264,000) trailed close behind, and CBS (3,897,000) lost to every other major network.
Tuesday’s contentious elections, seen as a referendum on the president, brought Fox News Digital its highest number of page views (125.6 million) for the year. Data from Socialbakers also revealed that Fox News scored 45 percent more social media engagement (Facebook, Twitter, and Instagram) than MSNBC and CNN combined.
MSNBC’s midterm programming, “The Vote: America’s Future,” gathered more total viewers and more viewers in the 25-54 demographic than any of its previous midterm election coverage during the 8-11 p.m. ET timeslot.