Harris Leads U.S. Democrats in Facebook Ads on Impeachment; Biden Absent

U.S. Senator Kamala Harris is funding the most new Facebook ads calling for President Donald Trump’s impeachment among the 19 Democrats seeking their party’s nomination to face the Republican president in the November 2020 election, a Reuters review of Facebook ad data shows.

Noticeably absent from tallies of Democrats’ pro-impeachment ads is former Vice President Joe Biden, a leading presidential contender who is at the center of the Ukraine controversy involving a call between Trump and Ukraine’s president that led to last week’s launch of a House impeachment inquiry against the president.

Harris, whose “Dude gotta go!” slogan on Trump’s presidency has become a signature chant at her rallies, ran more than 420 Facebook ads that mentioned the words “impeach” or “impeachment” in the week through Monday, according to a Reuters analysis of Facebook ad data gathered by the Online Political Ads Transparency Project.

That represents the majority of the more than 570 new ads by Democratic candidates that week that mentioned impeachment.

“No one is above the law. He must be impeached,” according to an ad run by Harris’ Facebook page on Sept. 24.

The ads are part of an effort by Harris’ campaign, which has been struggling in opinion polls in recent weeks, to position her as a candidate who can take on Trump. In calling for impeachment, Harris, a former California attorney general, has said she is ready to “prosecute the case” against Trump.

The U.S. senator from California also sent a formal letter to Twitter this week asking the company to suspend Trump’s account. Harris’ campaign did not respond to a Reuters request for comment.

By contrast, Biden, who said last week he would support impeachment if Trump does not cooperate with Congress, has not run any ads on his Facebook page with the word “impeach” or “impeachment” in the ad data examined by Reuters, which covered ads launched between May and September, including the week after the impeachment probe opened.

The references that Biden does make to the controversy in Facebook ads focus more on the personal nature of Trump’s request in a July phone call that Ukrainian President Volodymyr Zelenskiy investigate Biden and his son Hunter – the incident that led to the impeachment inquiry.

Trump has repeatedly insisted, without evidence, that Biden used his influence as vice president to kill an investigation of a Ukrainian energy company of which Hunter Biden was a board member.

“Donald Trump asked a foreign leader for a ‘favor’ in an attempt to manufacture a smear campaign against me,” one Biden ad read.

Harris was followed in the tally of impeachment-themed ads by U.S. Senator Cory Booker, who launched at least 99 such ads in the week through Monday. Next was U.S. Senator Bernie Sanders, who ran at least 32.

The ad data published by Facebook, which was collected by computer scientists at the Tandon School of Engineering at New York University, includes ad text but not photos or videos.

Some of Harris’ ads call on supporters to sign a card thanking House of Representatives Speaker Nancy Pelosi for opening the inquiry, a tactic through which candidates can build their list of potential voters.


The candidates’ differing approaches reflect the fact they “each have their own messages and are likely going after different segments of the Democratic base,” said Kyle Tharp, a spokesman for ACRONYM, a progressive organization which tracks political digital spending.

Trump, the top spender on Facebook ads by any presidential candidate, is also running the most ads about impeachment, launching at least 1,900 in the week through Monday that mention “impeach” or “impeachment.”

The Trump campaign has used the inquiry, which he has assailed as a fraud and hoax, to ramp up a fundraising blitz. The campaign said it raised $15 million in 72 hours after Pelosi’s impeachment inquiry announcement.

“Every time Democrats think they’ve got something to take President Trump down, it just makes him and his campaign bigger, badder, and better than before,” said Erin Perrine, a Trump campaign spokeswoman.

Some of Trump’s Facebook ads ask voters to donate to the ‘Official Impeachment Defense Fund.’ They describe the impeachment effort as a Democratic plan to steal next year’s election, or as a product of an “unhinged socialist mob” that includes Pelosi and Democratic Representative Alexandria Ocasio-Cortez.

“Donald Trump is in full panic mode and his campaign is being forced to spend millions of dollars on impeachment,” said Kevin Mack, lead strategist of Need to Impeach, the super PAC (political action group) founded by billionaire Democratic candidate Tom Steyer.

The group on Tuesday announced a roughly $3 million push in TV and digital ads targeting Senate Republicans over impeachment.

(Reporting by Jason Lange in Washington and Elizabeth Culliford in London; Additional reporting from Sharon Bernstein in Sacramento, California; Editing by Soyoung Kim and Peter Cooney)


  1. Ms. Harris, aka “Deep Throat”, you REALLY need to get back UNDER those governmental desk and do what you are best at!!! Leave the running of the country to the REAL American!!! #KMAGTRUMP/PENCE2020

  2. Just wait until facebook tries to not let Trump & GOP run ads after this garbage. This should be fun. Bye bye left. You’re destroying yourself and don’t know you’re in the center of the storm.

  3. just like demwites not giving the full story. she is really happy about this with biden. she thinks hes out and she can win over some of his supporters. also with bernie sick she get some of his supporters too.

  4. “The U.S. senator from California also sent a formal letter to Twitter this week asking the company to suspend Trump’s account. Harris’ campaign did not respond to a Reuters request for comment.” That’s the second time this week that a Democrat has tried to take away the 1st amendment rights of President Trump. Democrats doing exactly what the British did in 1775, before the Revolution, control of speech and the media of that day. All our Constitutional rights are based on the abuses of the British. Now the Democrats are committing those same abuses.

  5. “Why haven’t you moved to a nicer place; like Venezuela, North Korea or Cuba? They’ve got your kind of idiots.” Confused James

    Because that’s not how change comes about. One doesn’t simply run away from a problem to solve it. That’s cowardly and unproductive. Since YOU thought of this and repeat it so often…

  6. Horizontal Harris leads in some other categories too but they are not fit for posting ?

  7. She should be drug tested. She seems to be high all the time.

  8. It doesn’t matter who the liberal democrat socialists bring out as a candidate. Geeez…they ran a criminal the last time. No matter who it is, policy, people, America, our present, our future, doesn’t matter to them. All they know is fraud, lies and get Trump. They have ignored EVERY other issue. What Trump tries to accomplish for America, liberals auto-lie about. Disgusting stuff.

    1. “Geeez…they ran a criminal the last time.” Medic RN

      Geeez, then I am confused. Why did you vote for a criminal the last time?

  9. If ‘no one is above the law’, it’s time to impeach Gavin Newsom for refusing to obey Federal laws about immigration and marijuana and the role of local law enforcement, put in place long before 2016. What amazing hypocrisy.

  10. The economy, as President Trump promised, is booming. It must be considering all the millions that have been thrown at democrat wannabes. Think what that money could do for veterans, the homeless. Once the election is over that money is wasted on a bunch of hate filled rhetoric with no results. Harris lives in a surreal state where she is relevant.

  11. Harris says no one is above the law, but it sure appears that Hillary and now Joe Biden are.

  12. Who cares what this fake black woman has to say. Spend all the money you want. You’ll never be President of the United States.

  13. Quid pro Joe had best keep quiet about Ukraine and everything else. He’s up past his neck with his personal involvement in the Ukraine mess with his corrupt son. He should just shut up and fade away.

    1. Like the “Quid pro Joe”
      He should—-go to jail!

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