It’s that time of year again.
Super Bowl 51 is days away, and whether you’re in it for the guts, glory, or commercials, your upcoming Sunday night that will be spent watching the Atlanta Falcons take on the New England Patriots will not disappoint.
Speaking of “spent” $5 million dollars is how much advertisers paid to have their commercials aired during last year’s big game, according to For the Win. In fact, it cost a record high of $4.5 million in 2014, given that the $1 million barrier was broken in 1995, reports USA Today.
Sports Illustrated reports that Fox—which is broadcasting the game this year—is charging marketers between $5 million and $5.5 million each for a 30-second spot. These short segments are projected to reach over 100 million Americans.
However, according to Scary Mommy, the Kraft Heinz company is bucking the trend of spending millions on a clever ad this year in favor of putting their money where their mouth is. In a press release, the company stated that they will be giving all Kraft Heinz salaried employees the day off following Super Bowl Sunday, calling the unofficial holiday “Smunday.”
In fact, they encourage supporters to sign their change.org petition, advocating the Monday after the Super Bowl be deemed a national holiday for all Americans, citing an average loss of $1 billion in productivity nationwide following the Big Game.
Check out their clever anti-Super-Bowl-ad ad below:
Some people are on board and are bringing the idea directly to the president:
— Chance Mock (@ChanceMock) January 26, 2017
Nicole Kulwicki, head of Heinz brands, told the Chicago Tribune (one of two cities where Heinz is headquartered) that the company decided to pull the trigger on an idea that had been discussed for a long time:
“We’ve been talking about this for years and decided it was finally time to rally behind this for the American people.”
The Tribune cites a 2016 survey from the Workforce Institute at Kronos, predicting that approximately 16.5 million employed adults across the United States would miss work the day after this year’s Super Bowl. The publication also points out that Kraft Heinz’s “Smunday” will apply the salaried workers, excluding many factory workers from the proposed holiday’s benefit.
Kraft Heinz’s “Make the Monday after the ‘Big Game’ a National Holiday!” petition has 42,782 signatures so far.