Ivanka Trump’s Business Just Took a Major Hit with Nordstrom Dumping Her Brand

With three children, a loving husband, multiple businesses, and a father in the White House, Ivanka Trump doesn’t seem to have time for anything apart from her absolute passions.

One of those passions is her life as a working woman. She prides herself on being able to succeed at motherhood, marriage, and running a business through everything she does.

When her family became the First Family, things got even more intense.

One of her first influences as the president’s daughter was to encourage her father to incorporate a child-care tax deduction and dependent-care saving accounts into his policy platform.

Image Credit: Jeff J Mitchell /Getty Images

She told Time in an October interview that the problems working women face are “very core to her professional mission.”

She also touched on her personal brand, and how much her passion project has been affected by her father’s new-found political career:

“My brand was launched far before the Presidential cycle commenced and will continue long afterwards. I’ve always tried to maintain complete separation between that and the campaign. With that said, you know, one of the challenging things is just operating, living one’s life, with the intensity and the scrutiny of this process is a very hard thing actually to do.”

But on Thursday, things got took a turn for the worse when retailer Nordstrom announced its removal of Ivanka Trump’s brand for the upcoming spring season.

The chain department store said in a statement:

“We’ve said all along we make buying decisions based on performance. In this case, based on the brand’s performance, we’ve decided not to buy it for this season.”

This follows a message Nordstrom tweeted on November 2 that defended its continuation of carrying Ivanka Trump’s products.

Although the tweet has since been removed, the New York Times reported that it read:

“We hope that offering a vendor’s products isn’t misunderstood as us taking a political position. We’re not.”

However, the announcement also comes after a national movement called “#GrabYourWallet,” which is focused on boycotting any products that are affiliated with President Trump, the First Family, and any of his donors.

The co-founder of the effort, Shannon Coulter, takes part in providing an up-to-date list of businesses from which the Trumps profit.

She tweeted out a congratulatory message to all those who participated:

She also followed up with a “recap” of which establishments have removed themselves from any Trump associations. However, it’s not proven that #GrabYourWallet was the sole cause or a large factor:

In 2015, Macy’s halted sales of Trump’s dress shirts just after he said Mexican immigrants are “rapists” and “killers.” However, Macy’s chief Terry Lundgren told CNBC that it was solely due to the store’s decision to “not carrying any product from any candidate, ever.”

He also specified:

“If Hillary Clinton had a handbag collection we won’t carry that either.”

Although Nordstrom still carries several Ivanka Trump shoes and one dress, which are all on sale for 40 percent off, the movement has clearly made a significant impact on Ivanka Trump’s brand sales.

And even with a few items remaining, many consumers are glad they can now return to buying from Nordstrom:


People are also acknowledging it wasn’t a political decision:

But realize that means their boycott of, at the very least, Ivanka Trump products made a difference:

Other companies on the boycott list specifically due to Ivanka Trump’s brand include Macy’s, Neiman Marcus, Dillard’s, and TJ Maxx.

What do you think?

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