Maybe, just maybe, there is hope for the future of cinema.
As domestic box office returns for this weekend have begun trickling in, two things have become abundantly clear: âMarvel fatigueâ is real, and Hollywood is seriously discounting the value of Christian moviegoers.
To the first point, the Marvel Cinematic Universeâs latest flick, âAnt-Man and the Wasp: Quantumania,â released to the masses Feb. 17 to quite a bit of hype and success.
After all, this is the inaugural film of Marvelâs much-ballyhooed âPhase 5,â which will lead into âPhase 6,â which is capped off with a pair of much-anticipated âAvengersâ movies slated for 2025 and 2026.
And the initial returns reflected that, as âQuantumaniaâ blew past its predecessor (âAnt-Man and the Waspâ) in terms of opening domestic weekend box office returns. âQuantumaniaâ garnered $105.5 million its opening weekend, per Variety, which easily surpasses the $75 million that âAnt-Man and the Waspâ did. The original Ant-Man film released in 2015 did $58 million its opening weekend, per Deadline.
But then something curious happened heading into the second weekend of the latest Marvel movieâs theatrical run: A historic drop-off.
First, the glimmer of good news for Marvel and Disney, Marvelâs parent company: âQuantumaniaâ should still handily win this weekendâs box office totals.
But that historic drop-off is hard to ignore and sours whatever positive spin you can glean from the previous paragraph.
âQuantumaniaâ is slated to still do $30 million to $32 million in box office returns this weekend, according to Deadline, and while that figure is one that many studios would kill for, it still represents a roughly 70 percent drop from its opening weekend numbers.
According to Variety, only one film in history has ever raked in over $100 million in its opening weekend, only to suffer a 70 percent drop â âHarry Potter and the Deathly Hallows â Part 2.â
There could be any number of reasons for this stark fall, from tepid reviews to the fact that itâs a poorly kept secret that the movie actually lauds socialism at multiple points during its runtime. (In fact, spoiler alert, a band of âsocialistâ ants help topple the villain at the movieâs climax.) The movie tries to represent Socialism as a hideously misunderstood ideology, instead of the hideous scourge on freedom that it actually is.
To call both the box office returns and overall plot disappointing would be an understatement.
Compare that historic level of disappointment with the other two films rounding out the top three box office returns this weekend, both of which debuted in theaters Friday.
In second place, the bizarre, dark humor/horror film âCocaine Bearâ is projected to net $21.1 million, a strong number for a film that isnât part of a grand cinematic universe or franchise. Original projections for the movieâs opening weekend box office were in the âhigh teens,â according to Deadline.
But the real story of this weekendâs box office totals has to do with the pro-Christian movie, âJesus Revolution.â
That film, which chronicles the great spiritual revival of the U.S. in the 1970s, is estimated to net $14.5 million. Its projected opening weekend box office was in the âhigh single digits,â according to Deadline.
Now, to be fair, âQuantumaniaâ is entering its second weekend, compared to the opening weekends of âCocaine Bearâ and âJesus Revolution.â But that fact alone doesnât account for the results, especially considering the significantly larger budget of âQuantumaniaâ (roughly $200 million according to ScreenRant).
Compare that exorbitant figure with the much more relatively modest budgets of âCocaine Bearâ (budget in the low $30 millions) and âJesus Revolutionâ (budget just under $15 million.) And keep in mind, the above figures donât account for marketing budgets, where Marvel has historically spent lavish amounts of money.
Unfortunately for Marvel and Disney, âQuantumaniaâ and its historic second-weekend drop only gives credence to a recent January poll, in which fans and consumers overwhelmingly voted âYes,â to a question about whether the Marvel Cinematic Universe has peaked.
One genre of film that clearly hasnât peaked?
Christian films of faith. And this weekendâs box office returns make that abundantly clear.
This article appeared originally on The Western Journal.
