Former President Barack Obama is making sure people know they can still sign up for health insurance through his Affordable Care Act (ACA) despite what the Trump administration does.
Last year, the administration slashed the advertising for HealthCare.gov right before the deadline. According to the Washington Examiner, the administration said that plenty of people already knew about the ACA and that therefore, ads weren’t needed.
But Obama put matters into his own hands using his massive social media reach to spread the word that the deadline for signups this year is December 15.
“Well, it is that time of year again,” Obama begins this year’s video, released on Monday. “The time my team tries to get me to reference some viral trend or otherwise make a fool out of myself in the name of encouraging more young people to sign up for health insurance.”
In the past, Obama has partnered with the likes of BuzzFeed and Zach Galifianakis to produce viral videos where he plugs HealthCare.gov.
The former president said this year is different.
“I think you’ve proven that you don’t need to see me taking jump shots or sitting between a couple of forest plants in order to know it’s important to have health insurance in case, God forbid, you get really sick or hurt yourself next year.”
So Obama gave a fairly straightforward pitch for HealthCare.gov, with a small tongue-in-cheek edit at the end.
Watch the video below:
No jump shots. No ferns. No memes. Not this time. I’m going to give it to you straight: If you need health insurance for 2019, the deadline to get covered is December 15. Go to https://t.co/ob1Ynoesod today and pass this on — you just might save a life. pic.twitter.com/8mHMsXGY0g
— Barack Obama (@BarackObama) December 10, 2018
Despite the joke at the end, Obama’s announcement this year is less flashy than ones he’s produced in the past. His awkward interview with Galifianakis for Funny or Die became a viral sensation.
The former president also partnered with BuzzFeed while he was still in office to promote the ACA.
While the new administration has all but gutted the budget for HealthCare.gov advertising, Obama proves his outreach could be enough. This year’s video has already gained over 800,000 views in one hour on Twitter.