A guest on MSNBC is suggesting that Democrats will have to ā€œscareā€ people into voting for their party.

During an appearance on MSNBC, Donny Deutsch, a marketing expert, was asked what the ā€œbestā€ strategy is to push back on the ā€œgreat replacement theory,ā€ — which claims that white people are being replaced.

ā€œYou take this heinous platform, and you make the Republicans own it,ā€ Deutsch responded.

He continued, ā€œEvery Republican politician, every Republican candidate, ask them about it. Because they can’t run from it. Because it’s part of who they are at this point — as disgusting as that is. But make it the ā€˜Republican Replacement Theory.’ Mainstream it.ā€

ā€œWe don’t have the economy on our side as Democrats. So you have to scare the bejesus out of people and the way to scare them to say, ā€˜You know this replacement theory, this is not just coming from some dark corner of the web, this is the Republican platform.’ Make them own it,ā€ he added.

Finally, Deutsch noted that President Joe Biden has not called out anyone by name for spreading the theory.

ā€œCall out Tucker Carlson, call out the politicians and make them own it. This is a Republican platform. It’s the ā€˜Racist Republican Replacement Theory,ā€ he said.

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On Saturday, a gunman opened fire in a Tops Friendly Market in Buffalo, New York.

Eleven of the 13 people shot were Black.

The 18-year-old suspect in the shooting allegedly posted a 180-page document that contained racist language.

According to The Washington Post, the suspect ā€œfixated on the idea that White people are being intentionally replaced.ā€

ā€œThat idea, once relegated to the fringe, has gained currency on popular right-wing television programs and in the halls of Congress,ā€ it explained.

In the wake of the shooting, some have accused Fox News’ Tucker Carlson and Congressional Republicans of spreading the replacement theory.

On Tuesday, Biden was asked if Carlson and Republicans bare ā€œsome responsibilityā€ for the Buffalo shooting.

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ā€œI believe anybody who echoes the replacement is to blame, not for this particular crime,ā€ he responded.