Abortion Rights Group Drops 'Pro-Choice' Branding, Rebrands to Reproductive Freedom


The abortion rights group NARAL Pro-Choice America rebranded and changed its name to Reproductive Freedom for All.

Reproductive Freedom for All announced in a press release on Wednesday the name change comes after research and conversations with people showed that women’s abortion rights are considered to be a “matter of freedom.”

“The fight for abortion rights and access is at a critical moment,” Mini Timmaraju, president of the group, said in the press release. “With the coalition of Americans who support reproductive freedom growing by the day, our leadership identified a clearer and more inclusive path forward to mobilize this new and expanded base of support.”

“Our more than 4 million members are fired up, and in order to win back our constitutional right, we need more of the 8 in 10 Americans who support legal abortion to join this fight,” Timmaraju continued. “Across the country, communities have risen up against the anti-abortion extremism the GOP is hawking. In election after election, voters decisively deliver victories for reproductive freedom-marking a grassroots energy that has and will continue to change the political landscape for decades to come.”

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The group, which was founded in 1969 as the National Association for the Repeal of Abortion Laws, previously dropped its first name in 2003, according to its website. In 2003, the group became known as NARAL Pro-Choice America.

The topic of abortion is set to be one of the most critical issues in the upcoming 2024 presidential election. Democrats have argued against limitations on abortions and several states, including New Jersey and Vermont, along with the District of Columbia, have no restrictions on late-term abortions.

Republicans such as Sen. Josh Hawley (R-Mo.) have also pointed out earlier this month that “many voters” assume being pro-life means you are not in favor of any “exceptions” for abortion.

In June 2022, the Supreme Court voted 5-4 in favor of overturning the landmark abortion decision Roe v. Wade, along with Planned Parenthood v. Casey.

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