Nike Shares Just Hit An All-Time High Following Kaepernick Ad Campaign

Nike took a risk with choosing a controversial figure such as Colin Kaepernick to be the face of their new ad campaign. But so far, it’s paying off.

After a slight dip immediately following the ad’s release, Nike is back up and better than ever, closing out at $83.47 a share on Thursday, an all-time high for the sportswear company.

According to Bloomberg, immediately following the release of the campaign, Nike’s sales on Tuesday were 22 percent higher than the same date last year. That trend continued to Thursday, where sales were 23 percent higher.

As Bloomberg points out, it’s too early to know the full impact of the campaign, especially considering promises of a long-term boycott from many who see Kaepernick’s kneeling protest as unpatriotic.

NBA star, LeBron James, another face for Nike, reacted to the news on Twitter, using the hashtag “#JokesOnYou.”

President Donald Trump said that Nike was “getting absolutely killed with anger and boycotts” following the release of the ad campaign.

Kaepernick also launched some products of his own, not associated with Nike. The “I stand with Kap” jerseys sold out almost immediately following their release. All proceeds go toward Kaepernick’s Know Your Rights camp.

Kaepernick’s influence is still alive and well within the NFL. In the first week of games, multiple players kneeled or raised firsts during the national anthem.

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