Peloton ‘Wife’ Pops Up in New Advertisement

The actress who appeared in a widely criticized Christmas advertisement for exercise bike maker Peloton Interactive Inc has a new role selling gin for actor Ryan Reynolds.

The tongue-in-cheek video advertisement for Aviation American Gin, tweeted by Reynolds on Friday, already has more than 5 million views.

People Magazine and other media outlets identified the woman in the ads as Monica Ruiz, a California-based actress.

Peloton’s Christmas advertisement, called “The Gift That Gives Back,” shows Ruiz receiving a Peloton bike as a gift from her husband. She records her workouts over a year and shares them with him through a video blog. The 30-second ad sparked a storm on Twitter, with several users pegging it as sexist.

Some said the husband was “controlling” and “manipulative” for buying his wife an exercise bike and that the ad suggested that he thought she needed to lose weight.

At the time, Peloton said it was disappointed that some misinterpreted the commercial’s message.

In the new gin ad, three women are out for a holiday drink. “You are safe here,” one friend tells Ruiz. The trio toast to new beginnings and the ad ends with a voice saying, “you look great by the way.”

Reynolds, an owner of American Aviation Gin and an actor known for his roles in Marvel Comic’s superhero “Deadpool” movies, told his Twitter followers “Exercise bike not included.”

What do you think?

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James Riggs
Member

Maybe the woman asked her husband to get her one for Christmas.

Jose Martinez
Member

Like Rich Limbaugh said: “Liberals had injected politics into EVERYTHING!. Hurting everything at the same time”.

John
Guest
John

who cares? It is a COMMERCIAL and it is probably the same types that think tv shows and movies are real but because of this irrationality, the actress has gotten work sooner than she might have although why people think the downing a glass of gin is better than an exercise bike is beyond me.

Sandra Jenkins
Member

Peloton deserves all of the negative responses they get. They as a company like to try to control the media and free speech by pulling their advertisement and encourages customers to boycott the shows they don’t agree with. Now it’s time to turn the tables on them and boycott them to Hell.

General Confusion
Member

“Hey liberals you are now have become a bunch of babbling idiots.” ron

Hey, Ron, I am a “liberal” and I think that they are awesome ads, so your partisan generalization doesn’t apply to everyone.

Sherri
Member

Hahaha – that was pretty good. So was the Peloton one. “You look great by the way”. LOLOLOLOLOL

General Confusion
Member

“But Ryan Reynolds for gin? Now that was funny.” Cherl

But Paul Newman for spaghetti sauce? What’s the difference except the decades between them?

I am confused.

General Confusion
Member

What is wrong with YOU? I am confused. These ads are awesome! What is an advertizement SUPPOSED to do? Get their highlighted products or companies noticed even talked about. The product team that came up with these ads need to get a huge bonus! When the NIKE ad came out some of YOU here discussed it. It doesn’t matter that YOU were disgusted by it because YOU were not the target of the ad. Gen Zs and maybe millenials were. The 30 years later Renault Clio ad does something akin to these, being provocative, but much more subtly. The spoof… Read more »

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