The Ratings Are In for MSNBC’s Town Hall on ‘Everyday Racism in America’ — It Isn’t Pretty

MSNBC just happened to have Valerie Jarrett, a former adviser to President Barack Obama, on its racism town hall the same day that the media went abuzz over actress Roseanne Barr’s “Planet of the Apes” joke.

Despite Jarrett being at the center of that day’s news cycle, MSNBC’s town hall on “Everyday Racism in America” grabbed significantly fewer viewers than “The Rachel Maddow Show,” which normally takes that time slot.

According to Nielsen data obtained by Independent Journal Review, the town hall saw about 20 percent fewer total viewers than MSNBC host Rachel Maddow did on average for May 2018.

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Over at Fox News, “Hannity” dwarfed the town hall with nearly 3.5 million in total viewers — compared to MSNBC’s 2,059,000 in total viewers — and 730,000 in the key 25-54 age demographic.

The town hall did, however, beat out CNN host Anderson Cooper, whose show saw almost half of its amount in total viewers for that night.

In response to Barr’s comments, Jarrett reportedly said the incident should be a “teaching moment” and suggested that President Donald Trump may have set a “tone” that empowered people like Barr:

“Well, this is what I think, because I think tone does start at the top, and we like to look up to our president and feel as though he reflects the values of our country, but I also think every individual citizen has the responsibility, too, and it’s up to all of us to push back.”

Watch her response below:

And although Barr apologized, ABC canceled her show, and she encountered criticism from her own co-stars.

MSNBC’s town hall came amid a broader discussion about race and took place on the same day that Starbucks closed many of its stores to hold “racial bias education” for its employees.

Just a month prior to that, Starbucks came under fire after a store in Philadelphia called the police on two men who are black, who were arrested after refusing to leave.

What do you think?

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