WATCH: Steve Jobs Warned Mark Zuckerberg About Privacy Way Back in 2010

Facebook and its CEO, Mark Zuckerberg, are trapped in controversy as more details emerge over the social networking site’s connection to Cambridge Analytica.

Zuckerberg is struggling to answer tough questions amid reports the British consulting firm was able to gather data on roughly 50 million Facebook users without their permission. Now, a 2010 video of the late Steve Jobs has re-emerged, in which the Apple founder warns Zuckerberg about this very issue — privacy.

Jobs’ comments came during The Wall Street Journal’s AllThingsD conference, at a time when Facebook was retooling its privacy controls and dealing with complaints from users who argued the tech company was forcing them to share their data.

At the time, Jobs said Apple has “always had a very different view of privacy” than other companies in Silicon Valley. He then explained what privacy means:

“Privacy means people know what they’re signing up for, in plain English, and repeatedly. I’m an optimist; I believe people are smart, and some people want to share more data than other people do.

Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with their data.”

“A lot of people in the Valley think we’re really old-fashioned about this,” Jobs, who died in 2011, added. “And maybe we are, but we worry about stuff like this.”

Facing users’ concerns over their personal data, Zuckerberg said last week he’s on the fence about whether Facebook should be regulated by the federal government. In addition, the social media mogul said he would be open to testifying before Congress on the matter.

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