On Wednesday, an Alabama business owner announced he would stop selling products with the NFL logo even if it caused him to lose some customers.
Phillip Stewart, the owner of S&Z Grocery, said he wouldn’t sell Pepsi products because they bore the logo of a league with players who he said disrespected the American flag, Fox News reported.
“I will not bow down in order to the make a dollar as long as the athletes are allowed to bow down and disrespect the flag and country that I love,” the grocery store said in a Facebook post.
Earlier this week, Pepsi released a promotional video touting its relationship with the NFL.
Watch the video below:
Among many others, President Donald Trump sharply criticized the league and the way players protested. Stewart reportedly said that while he understood the reasoning behind the protests — opposing societal racism — he didn’t think the tactic was appropriate.
“The cause is just. I think there are other ways to deal with it,” he told WHNT. “This has brought attention to it I’m sure there is good that comes from this, I just don’t agree with the tactic.
“This helps me sleep at night,” he added. “I can sleep knowing that I’m not supporting somebody that’s doing something I don’t believe in.”
On Facebook, Stewart received a flood of positive responses:
Others, however, weren’t so supportive:
People also criticized Nike and even destroyed its products when it promoted former San Francisco 49ers quarterback Colin Kaepernick in an ad campaign. The ad praised Kaepernick, who initiated the protests, claiming he “believe[d] in something” even if it meant “sacrificing everything.”