Singer-songwriter Taylor Swift shared her endorsement for two Tennessee Democrats while urging her millions of followers to vote and vote early — now it seems it could have backfired on her.
A recent poll by Cygnal revealed that Swift’s endorsement of Democrat Phil Bredesen, who is running for a seat in the U.S. Senate, might have done “little to move” voters’ preference — and could have shooed some away.
The poll shows that even though there was an increase in voter registration, 86 percent of people said the celebrity’s push didn’t sway their vote, even though 82 percent were aware of the star’s endorsement.
The Vice President of Research & Analytics at Cygnal Matt Hubbard said the voters were aware, but it did “minimal impact” on the race for the midterm elections.
“Millennial and Gen Z voters are highly aware of the endorsement of the Democrat, but it did little to move their vote preference,” Hubbard said.
Earlier this week, Swift urged young adults to go vote early in the elections, writing, “Something I wish I knew about when I was 18 and voting for the first time: EARLY VOTING.”
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Something I wish I knew about when I was 18 and voting for the first time: ✨EARLY VOTING✨. It makes it so quick and easy to go and cast your vote before November 6. Early voting starts TODAY in Tennessee and goes to Nov 1 ?? You can check out your state’s early voting dates at the link in my bio
The president and founder of Cygnal, Brent Buchanan, pointed out that anytime a celebrity gets involved with politics, there will always be some angry fans.
“Anytime a celebrity endorses a candidate or speaks publicly about their political views, there’s always a risk of alienating fans on the other side of the aisle,” Buchanan said.
“In this case, Swift’s endorsement may lead to ‘Bad Blood’ with her conservative fans.”
The poll also revealed that only five percent were swayed by the star to vote for the Democrat candidate, while six percent said they decided to vote for the Republican candidate, Marsha Blackburn, instead.
Currently, Blackburn is ahead of Bredesen with a 6.5 average lead, according to RealClearPolitics.