In 2002, Budweiser released a moving 9/11 tribute commercial that would only air one time.
Viewers lucky enough to catch it saw the emotional ad aired during Super Bowl XXXVI on Feb. 3, 2002. However, there are likely still many people who have never seen it.
Anheuser-Busch had to go through a lot of trouble to get the commercial made, too. The company had to get approval from then-New York City Mayor Rudy Giuliani and members of Congress in order to get the famous Budweiser Clydesdales to ride through New York for the iconic ad.
Bob Lachky, former executive vice president of Anheuser-Busch Global Creative, recalled shooting the tribute years ago:
“We filmed in New York City. We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11. To actually come into air space with our helicopter to film the Clydesdale... the hitch coming into Battery Park and it was amazing...just amazing.”
Today, on the 16th anniversary of the deadly 9/11 terror attacks, it’s worth seeing this video again. Watch below: