Megyn Kelly was once the fastest-rising star in the Fox News empire.
In late 2016, amid internal turmoil at Fox News, Kelly jumped ship for NBC. The move was incredibly controversial for her fans and viewers at NBC alike.
Her landing at the 91-year-old media company has not been smooth either. Kelly’s programming and editorial choices are a thing of major ridicule in the industry and online.
However, the real issue is how Kelly has affected ratings. NBC insiders told the New York Post that Kelly has tanked the ratings for all of NBC's morning programming:
“Not only are ratings plummeting since Megyn Kelly joined the ‘Today’ franchise, but the numbers show Kelly’s lead-in has also affected Kathie Lee [Gifford] and Hoda Kotb’s show, which follows straight afterwards,” a source said.
“They’ve taken a huge hit with Megyn as their lead-in,” the insider added.
Kelly’s hour of “Today” is down 32 percent compared to a year ago. And “Kathie Lee & Hoda” is down 26 percent.
“Too many people are tuning out NBC. Hoda and Kathie Lee had been a bright spot in the mornings. People are alarmed,” the source said of the slide. Another source told us that “Today” talent is concerned.
Further reporting from this week shows even worse metrics for Kelly. Her base ratings have fallen to a “possible all-time low,” according to the latest numbers, Page Six reported:
Her “Megyn Kelly Today” viewership slipped from 0.77 ratings points on Monday to 0.54 ratings points on Tuesday of last week.
“It’s a possible all-time low for ‘Today.’ It may even be lower than her [Fox] cable show. [NBC News president] Noah [Oppenheim] and [NBC News and MSNBC chairman] Andy [Lack] are in big trouble,” a source told us.
Another source added, “That’s a big drop. They have to turn this around.”
Kelly has begun to appear on MSNBC daytime television, as well.
Not a good sign.